Forbes is an "old media" company chronicling the growth (and demise) of billion dollar companies. It was founded in 1917. Fast forward 100 years, Forbes must stay relevant in a changing demographic with changing technology. No longer is business just about older guys creating billion dollar mega companies. It's now about almost teen founders...
Video is powerful. It humanizes and personalizes your brand. There's a lot of tools you can use to enhance your video production and one of my favorites is Hey Mic, a wireless microphone, which uses Bluetooth to connect to your phone. One of the most powerful things you can do to start creating video is...
At Social Media Marketing World 2019 in San Diego, Ramon Ray interviews 6 experts from leading brands about marketing. Ramon interviews experts from Emma (email marketing), Teachable (online courses), SwitchPod (hand held tripod), Vimeo (video hosting), SEM Rush (SEO optimization) and Promo (video creation). Email marketing is SO powerful. Yep, social media marketing is great, but email marketing is BETTER. You can reach...
Everyone in the New York area knows the Modell's iconic brand. It's where you go to get every kind of sports and athletic wear you need. Like many retailers, Modell's future was (and is) challenged by Amazon and shifting consumer purchase buying patterns. The Wall Street Journal reports that then Modell's hired a company to...
Trena Little is a YouTube Strategist whose mission is helping you create the right videos and getting them in front of the right people who are going to hire you. She says just throwing any video up isn’t going to get you a good return on investment. Trena’s been tackling YouTube strategy for a...
Creating videos for your business is easier than ever before. Even if the extent of your video recording experience is through your personal Instagram or Facebook, you already have the knowledge and tools needed to make quality, engaging content. The power of video extends beyond social media. It can completely transform your relationships with your...
Every business needs to start using video in their marketing. Video humanizes and personalizes your brand. This is all part of building your personal brand, or as I write in my book "Celebrity CEO" (coming out April 2019), it's an important part of the process of getting attention and educating your community. It does not take...
The use of video for small businesses can change the way that a company thrives and even succeeds. At the very least, the introduction of video enhancement can improve the quality of advertisement and marketing on behalf of a company. We sat down with Jason Hsiao, Co-founder of Animoto, to find out the tricks...
From Buffer - There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format...
Instagram is now allowing long form video, through IGTV it's new app. Instead of one minute video, all 1 billion of us can now do 10 minute video or even longer for many creators. This sounds good. But here's why it's bad. The one minute video limit on Instagram has helped many of us to be...
