Haley's Cakes and Cookies uses viral video as one part of their marketing strategy to get customers and potential customers interested in buying from them. Video is a POWERFUL way to personalize your brand, build excitement and increase engagement. We caught up at SXSW in Austin, Texas as part of Intuit @ SXSW. Check out the...
Video is powerful. I create several videos a month (sometimes a week). Video humanizes your brand, personalizes your content and is a joy for your community to better connect with you. A lot of the video I create, I capture and edit on my phone using the app Magisto. Magisto let's you edit video...
From the beginning of human existence there was the need for knowledge, which is the main reason why we’ve evolved so much. Knowing that our brain is a muscle that feeds mostly on information, and the human soul has this eternal need for growth, that would make us humans a black hole for knowledge....
Whether they mean to or not, the current crop of successful digital companies all have one thing in common: They’re also media companies. Video sells products, meaning that even if your brand doesn’t invest in TV commercials, it shouldn’t sleep on producing online videos. But here’s the key: It doesn’t matter to customers if the...
More than half of small businesses have not built a credit score. And that can be a major problem when those businesses seek out financing to grow their business. Small Business Trends recently sat down with Rania Succar, head of QuickBooks Capital, to discuss the importance of business credit scores and planning ahead for financing your small business’s growth. Watch the...
At Salesforce Dreamforce, Ramon spoke with Hadi Partovi, the founder of Code.org - he shared the importance of teams. Starting a small business doesn’t mean you have to start with a small idea. In fact, starting with a big idea can actually lead to more success than going with a series of smaller steps or...
One fateful day, in a rough neighborhood in Chicago, YouTube Celebrity Millionaire Hoy had a light bulb moment. He was a fitness trainer by trade but had given up his paid clients to offer free boot camps instead, driven by the idea that some of the people who needed him the most couldn’t afford...
While many people consider LinkedIn to be high up on their list of trustworthy social media platforms, it isn’t necessarily the first place they think of to share their visual content. But LinkedIn has just announced that it is rolling out the ability to natively share video content via its mobile app. Currently testing...
We all know that video is one of the top mediums used by marketers and advertisers to reach their target audience. Video has the capability of using compelling images, music, and language to tell a story and engage viewers in an emotionally captivating experience. How often have you watched a moving commercial, and not even...
This article is published in partnership with YourSizzleVideo. YourSizzleVideo turns your blog posts into videos. Engaging content increases sales and brand awareness. Let YourSizzleVideo increase traffic and engagement for your blog posts. So you’re a small business owner. You have a website, and you’ve been developing some quality blog content to showcase your industry expertise....
