From Service to Startup: Veterans Making Their Way as Small Business Entrepreneurs Veterans of our military are one of this nation’s greatest resources. Given much greater responsibility than their civilian counter parts much earlier in their military careers and taught leadership in high-stress and high-stakes situations from the get go, veterans typically exhibit greater maturity...
Operation Supply Drop: Making Fun Where There Is None Stephen “Shanghai Six” Machuga graduated from Purdue University and its ROTC program in 1998. He served as infantry officer at Fort Bragg where he earned both his Airborne and Ranger tabs. In 2003, while with the Fort Lewis-based 2nd Infantry Division out of Washington, he was...
Smart Hustle Mentors We are thrilled to have a number of extremely influential and knowledgeable individuals as Smart Hustle mentors. These mentors have experience in varying aspects of business ranging from social media, marketing, advertising, start-up, legal, etc. Do you have a small business question you want answered? Submit your questions HERE. Meet our Smart Hustle Mentors: Brian...
Facing Fear to Become Fearless How the VP of a leading NYC media planning agency overcame fear to strike out on her own and find success. Cara Scharf has loved advertising for as long as she remembers. As a little girl she used to visit the office of television producer Sandy Frank, one of her father’s...
Learn How to Market from Your Smartphone What You Need to Know about Google’s Latest Marketing Tool - Primer Most small businesses see Google as an integral part of any marketing campaign. Since the company holds almost 68 percent of the search engine marketing share, the power of the social media platform is impossible to...
Smart Trends: The Sharing Economy, Wearable Technology and the Return of Customer Service Smart Hustlers get ahead by taking advantage of every opportunity, whether it’s a hot market trend, a new innovation, a program or person offering assistance, or a helpful website, book or app that makes us smarter. In every issue of Smart Hustle, we’re going...
7 Tips for Socially Responsible Marketing Smart hustlers know that no business owner is an island. By getting involved in your community, you’ll build a reputation as a caring business owner and keep your company top-of-mind when customers seek to buy what you sell. Here are 7 tips for integrating social responsibility into your marketing...
How To Maintain a Strong Business Credit Score When you’re hustling to build your business, you know it’s crucial to have a good personal credit score. But did you know that your business also has a credit score, and that its strength or weakness can affect your ability to get financing, get credit from suppliers...
Are you excited about the possibilities of crowdfunding? Most Smart Hustlers are—perhaps none more than Zack Danger Brown, who, as of this writing, has raised more than $66,000 on Kickstarter to make potato salad. It may have started as a joke, but #potatomadness has gone viral and Brown has hustled his way to crowdfunding...
I'm quite sure you're good at what you do. You get results for your clients. They like working with you and you them. It probably would even be fair to say that all of them need your services a great deal, otherwise they wouldn't be working with you. You went into business for a...
