Social Media Power Tips – 7 Experts Share Their 7 SecretsRamon Ray
7 experts got together and shared their best tips for social media marketing. They shared this on the Entrepreneur Facebook page, hosted by social media marketer Kim Walsh Phillips. These experts include:
All of these experts and more will be speaking at the Listeing and Beyond Marketing and Mindset Summit in NYC on 29 and 30 July 2021. LIVE event with 20+ experts!
Here are their quick tips:
Leverage Other Peoples Audience
Identify other people, in similar and/or complementary industries as you partner. Look for people other relative equal parity. For example, it’s not quite fair to do a partnership with some who has 2 followers on Twitter and you have 4 million. However, two fitness coaches who have a few thousand followers each, could partner together and grow their respective followings.
Make it a true partnership and win-win.
What’s in it for THEM and what’s in it for you?
The Frequency Equation
Frequency plus Proximity equals Affinity
Here’s what this powerful concept means, shared by Glenn Lundy.
Post content frequently. This will get you CLOSER to people and they’ll remember you.
This closeness will build affinity in their minds for you! Sometimes it helps to just be nice to people.
I talk about the power of this in “Celebrity CEO“.
Ask for a Smile Before a Sale
It’s important to build a community of fans and nurture them to a sale. This is the power of personal branding.
Another key concept is to ask for a smile before sale.
Don’t seek to sell, first. First, seek to build a relationship.
The success of content marketing takes discipline. Part of that discipline is to be focused on what you share with your community. Being a great communicator is important.
Instead of talking about everything, discipline yourself to focus.
Focus on the core of your message and what you want your audience to most remember.
The Power of Engagement
Instead of just seeking to build your follower count, seek to build engaged fans.
Produce content so good that it causes people to TAKE ACTION.
Contests, questions, polls, surveys and challenges are all great ways to get your community to “click”.
The power of content marketing – 24 minute video.
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