Social Media

7 Social Media KPIs Every Business Must Track

With more than 3 billions users all over the world, social media has become one of the most dominant marketing platforms to grow your business. However, unless you measure the right social media KPIs & metrics, it will be difficult for you to figure out what’s working and what isn’t in your marketing strategy,...

facebook advertising

3 Levels of Facebook Advertising to Set Your Business Up for Success

With over 2 billion monthly active users, Facebook has become a staple of marketing in the modern era. Pretty much every small business owner has a Facebook page (even if they don’t have a website!) and over the years many have counted on it to be the most cost-effective way to reach potential customers....

LinkedIn Native Video Is Here to Help Your Business

While many people consider LinkedIn to be high up on their list of trustworthy social media platforms, it isn’t necessarily the first place they think of to share their visual content. But LinkedIn has just announced that it is rolling out the ability to natively share video content via its mobile app. Currently testing...

social media recruiting

How Social Media is Changing the Way Businesses Recruit and Hire

Social Media has had a huge impact on many facets of our lives. It's changed the way we connect and socialize with our family and friends. It's also changed the way we buy as consumers and access media. For businesses, there are just as many changes. For most businesses, social media allows them to reach...

The Blowfish Effect: How to Make Your Small Business Look Like a Big One

The Blowfish Effect: How to Make Your Small Business Look Like a Big One

America loves small businesses. Research from Gallup confirms that Americans are three times as likely to express confidence in small business as they are in big business. Still, it can be difficult for smaller companies with less staff and more budget constraints to take on large, entrenched competitors and win. But all of that...

Life Lessons and Marketing Tips from The Social Media Guru, Jessica Campos

Life Lessons and Marketing Tips from The Social Media Guru, Jessica Campos

You have heard it before: if you are not on social media, you are missing out on a prime opportunity to build relationships. My latest guest is Jessica Campos, the founder of Marketing for Greatness, and who many of you may already know as “The Social Media Guru.” She took some time out of her...

How to Leverage Social Media to Warm Up Cold Calls

How to Leverage Social Media to Warm Up Cold Calls

Cold calls are notoriously challenging sales tools, especially in today’s tech-driven, multitasking environment. Salespeople are constantly looking for ways to warm up those cold calls, especially since engaging with a contact beforehand gives them a 56% better chance of closing the sale. But how can you engage before you dial that number? How can you ensure...

Tips for Energizing your Holiday Creative

Tips for Energizing Your Holiday Creative

The holidays are right around the corner and in today’s mobilized economy businesses have to be quick, nimble, and creative to grow. One way is to spice up ad campaigns. Our mobile phones have a high-quality camera plus a selection of free and easy-to-use apps that can help transform your images and videos in...