Tag - social media

Social Media Marketing Tips and More Shared by Small Biz Panel

If you’re are thinking about taking the plunge into entrepreneurship, you should avoid making common business mistakes and learn from thriving small business owners. Recently Ramon Ray hosted a small biz panel discussion, consisting of three successful small business owners. Ramon and guests discussed various aspects of running, growing, and surviving a small business....

5 Things To Do When Facebook Goes Down (the next time). How To Thrive!

Yesterday, Facebook, Instagram and What's App were down. The world was going crazy. My wife was antsy, I even got a phone call asking me if the world was "ok". For sure many businesses in developed countries leverage some aspect of social media for their marketing and customer engagement. However, there's many things you can do when...

How A Local Ice Cream Store Uses Facebook Ads To Build Online Buzz and Traffic to their Store

Angie Ferrell and her husband Chris, owners of Sweet Rides Ice Cream in West Reading, Pennsylvania decided to open an ice cream business after a visit to the beach and watching a young girl selling ice cream from a bike. After a bit of research, they found that ice cream bikes were popular across England...

Four Ways To Ensure Social and Search Changes Never Affect Your Content Marketing. Bonus – Ignore Fake Follower Pressure

Today I got my copy of Gary Vaynerchuk's latest book "Crushing It". It reminded me of the desperate journey of so many to "be like Gary" or some other digital celebrity. Sure Gary, Seth Godin and other digital celebrities have zillions of followers, deservedly. They've been hard at work providing great content, amazing value,...

7 Social Media KPIs Every Business Must Track

With more than 3 billions users all over the world, social media has become one of the most dominant marketing platforms to grow your business. However, unless you measure the right social media KPIs & metrics, it will be difficult for you to figure out what’s working and what isn’t in your marketing strategy,...

How to Use the 80/20 Rule to Boost Sales in Your Small Business

Share More and More. The Best Way for Content Marketing Success.

In today’s hyper-connected, technological world, having a social media presence is pretty much a must for small businesses. In fact, a recent survey found that 76 percent of small companies use social media…and since you’re reading this article, chances are that you are one of them! But while you’re creating your business Facebook page, setting...

LinkedIn Native Video Is Here to Help Your Business

While many people consider LinkedIn to be high up on their list of trustworthy social media platforms, it isn’t necessarily the first place they think of to share their visual content. But LinkedIn has just announced that it is rolling out the ability to natively share video content via its mobile app. Currently testing...