Customer Experience is Everything to Small Business

Want Growth? Focus on the Customer Experience

Ramon Ray had a quick chat with Molly Moore, head of marketing at Ruby Receptionists, at B2SMB in Napa, California about the importance of customer experience. Ruby Receptionists provides virtual receptionists. They wow callers and their customers’ customers by answering their phones acting as consummate professionals. Molly says that they provide the human connection customer...

Customer Conversation Channels Are Expanding. Are You Keeping Up? Salesforce Essentials Expands Opportunities.

Customer communication channels are growing and you can't control that conversation. You can't control where it happens or how it happens if you want to give your customers the best experience. Customers want to communicate with you, NOT just on on a phone, not just via web chat, but also through Instagram, Facebook, Twitter and beyond. When...

Why Perfectly Posh Belives Customer Experience Is Everything. With An Assist from Tech

What comes to mind when you hear the name Perfectly Posh? If you said a pampering company, you’d be right! Join me as I talk with their COO, Jonée Woodard, about how Perfectly Posh is combining the power of experience with modern technology to create a self-love empire. What Does Perfectly Posh Do? “We allow men...

7 Things. Customer Service Is and Will Always Be Most Important – #SMMW2019 #SMMW19

I got back earlier this morning from Social Media Marketing World 2019, in San Diego. It was epic and in fact I already bought my ticket for 2020. Beyond the networking and connecting with a plethora of amazing people, I learned a lot. Andrew and Pete stressed that we cannot do everything. Instead focus on...

5 Ways to Improve Communication with Customers

If providing excellent communication isn’t always at the forefront of your mind, as a small business owner, it should be. Strong customer communication builds strong relationships. It’s a crucial key to success for every business. Take a look at these five strategies you can implement to improve your communication with customers today. 1. Make communication a...

Making Sales From Twitter: Social Selling

Are you using Twitter to generate leads for your business? Many business owners and marketers overlook the power of Twitter as a social selling platform. By leveraging the internal search engine and other third-party tools, you can double or triple the number of high-quality, targeted leads you get. As with most things, you need to start...

The Importance of Selling to Your Existing Customers – Interview with Salesforce Exec

Once your business makes a sale, your job is far from over. If you want to establish long-term success, you have to continue selling to those customers over and over again. Small Business Trends spoke with Jamie Domenici, global Vice President of Customer Adoption and marketing for Salesforce at the recent Dreamforce conference in San Francisco. Part of...

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3 Things You Can Do *Right Now* to Improve Your Customer Experience

Remember that time you received less-than-stellar service from a business, then enthusiastically returned to spend money there again? Oh, right. Me neither! I’m sure I don’t have to tell you the quality of your customer service matters more than ever. Regardless of the size or tenure of your business, delivering an excellent experience to your customers is...

Why Businesses Need Human Customer Service Workers – Not Robots

Customers seek small businesses for the individualized and attentive service they don’t always receive from large corporations. While this personal touch is a competitive advantage, it’s under threat. 32 percent of organizations are shifting customer service from live assistance to automated service, likely as a long-term cost cutting measure. Robotizing customer interactions has hidden and...