[content field="callout1" format="true" class="calloutwide"] Over the last 28 years, I’ve worked with some very smart salespeople. They go into the field and do their best to educate and persuade prospects to buy their products or services and although they are truly excellent at what they do, they may have very minimal knowledge about the marketplace or...
[content field="callout1" format="true" class="calloutwide"] Happy clients, happy company. Sounds simple, right? If you manage your own company you know that happy clients keep the business thriving. Sometimes, however, achieving that desired level of client satisfaction can be more than a bit elusive. Here are five tips that you can adopt to ensure that you find the client...
[content field="callout1" format="true" class="calloutwide"] Its a well known fact that your next customer is going to come from a source you know very well - your existing customer. This is not a coincidence. You worked hard, created a successful business and made sure you provided the best service and satisfied your customers. Your customers did...
[content field="callout1" format="true" class="calloutwide"] Last month, in the first post of the series on Cash Flow, I shared some important lessons I learned about finance by playing the game Monopoly. This month, I want to conclude the two-part series by sharing how to take charge of your bank and four strategies I've found can help...
[content field="callout1" format="true" class="calloutwide"]A big part of a successful marketing hustle is to know where your audience is. It doesn’t do you any good if a big part of your strategy is blindly flyering parking lots. Instead of wasting not only paper, but your valuable time, you need to figure out where your customers...
[content field="callout1" format="true" class="calloutwide"] How many times have you called a customer service line (for any reason) and had a flawless experience? Okay, now how many times have you called a customer service line and had a terrible experience? Odds are you've had more bad experiences with customer service interactions than you have good. So why is that? Ovum...
[content field="callout1" format="true" class="calloutwide"] So, you want to launch a blog, but aren’t sure where to start? You’re not alone. There are literally thousands of blogs that are started on a daily basis, so how do you get yours to stand out from the crowd? Photo credit: Northeastern University With 78% of marketing officers believing that...
[content field="callout1" format="true" class="calloutwide"] In order to survive in business, you need customers. How you get your customers – and how long you keep them – can directly determine your profitability. While it seems to be pretty straight forward, customer acquisition isn’t that simple. Especially not with all of the assumptions, myths and wrong pathways...
5 Ways to Spring Clean Your Social Media Accounts Spring is right around the corner, and with warmer weather comes the urge to clear out the clutter and begin the season with a fresh start. Beyond the annual tradition of spring cleaning your home and business, it’s also important to spruce up your social media...
