Jess Todtfeld was a TV producer on the national level at ABC, NBC, and FOX but always wanted to start his own business. So, with a wealth of industry know-how, he started a media training business. Jess helps train people on how to get media attention and then what to do with it once...
Women-owned and women-led businesses are on the rise. Female founders are not a “niche” category but a powerful community of leaders and executives who are increasingly starting companies, seeking funding, living their dreams, providing for their families, employing others and thriving. Smart Hustle Media, founded by entrepreneur, speaker, and author Ramon Ray has launched a...
Marketing for small businesses is becoming increasingly difficult. Customers are growing tired of traditional paid and owned advertising. We’re living in the age of the customer experience, and the same principles apply when it comes to marketing. Consumers want a brand they can trust and build a relationship with. They want to connect with...
Roberto Blake is an entrepreneur, author and speaker how has mastered the art of story telling through video. Video is a powerful medium which humanizes your brand and personalizes who you are. We're excited that Roberto is going to share his insights on how to use video to grow your business, at the Seth Godin Mastermind...
Think of the Nike swoosh, the bitten Apple, or the golden M of McDonalds. They’re memorable, and unique. But, most of all, they’re everywhere. They exemplify the power of a great logo. Every brand deserves a logo that’s going to ensure customers know who they are, identify with the product, and keep coming back...
Chances are, if you’re a small e-commerce company, you’re tired of seeing your website in search results after Amazon.com. You know that if you could break into that coveted number 1 spot, that could mean massive amounts of new traffic for your site and more sales for your online store. But how can you...
Becca Brown is the cofounder of Sole Mates and a Shark Tank contestant. Becca & Monica (Becca's business partner) met while working at Goldman Sachs as financial analysts. Each of them spent several years there before going to graduate school at Columbia. It was at Columbia that the idea for Solemates was born. The two friends...
Making a boring topic more engaging can be extremely difficult if you don’t approach it the right way. But there are actually plenty of avenues you can take to help improve your reader engagement. Here are three creative ways to make your “boring” topics more interesting to readers. Make sure you use a combination of...
Starting a business with a friend? It could be a recipe for disaster. And yet, these two best friends decided to drop out of Corporate America to buy and operate a t-shirt franchise. Have they lost their marbles, or are they geniuses? Robyn Brewington and Lisa Hughes, who have been friends since 2014, met at...
You might start off by asking yourself what graphic design even is, or if it’s even important. You might think that it’s just how something looks, and end there. But it’s far more than just the visual component of an app or a website. Advances in tech and societal trends have equal weight in...
