As many of you know, I’ve promised to share with Smart Hustle readers some of my knowledge gleaned from years of working in the arts. I started out last month with this conversation with creative development advisor, Marc Zegans. He and I talked about how having a distinctive personality, something that has helped many...
Like it or not, the way we use social media is changing, and Instagram knows this. The photo sharing network recently launched its most significant and talked-about new feature to date, Instagram Stories. This update allows users to share photos and videos in a slideshow format, which then disappear after 24 hours. Yes, you’re right,...
Video marketing has become a very effective tool for companies to reach out to consumers. The reasons that consumers take so well to videos is that they are predominantly image-based. Through seeing the products in action, the consumer makes a decision that they either need or want the product, which increases sales. Due to...
Businesses that fail are the ones that fail to spark an emotional connection with consumers. You can have the best product or service on the market but still fizzle out if you can’t elicit an impassioned response. What causes this fizzle is many different things, but mainly when businesses can't develop a brand with...
If there is one thing that my Smart Hustle interview series proves, it’s that entrepreneurs can come from all walks of life. Can an artist be an entrepreneur? Yes! Can a personal finance expert be an entrepreneur? Yes! Can a nurse be an entrepreneur? Yes! For proof on that last point, let me introduce you to my...
For most people in the creative industries, business doesn’t come naturally. Their passion lies in their artwork, whether it is a beautiful painting, a stunning sculpture or a piece of decorative jewelry. That said, for artists to make it in today’s competitive environment, they must be able to create and run a successful business....
[content field="callout1" format="true" class="calloutwide"]Promoting your business is vital to its success, and if you are like most Smart Hustle readers, you’re always looking for new tools and tricks to add to your marketing tool bag. However, it can be easy to get tunnel vision depending on if you run an online or offline store....
[content field="callout1" format="true" class="calloutwide"]Start-ups are booming: more and more people are setting up an at-home business selling physical goods via e-commerce. If you are considering starting an at-home e-commerce business in the year ahead, whether it's sourcing trending items on Alibaba, making one-off jewelry pieces or selling t-shirts with your own designs, below we have...
[content field="callout1" format="true" class="calloutwide"] It looks like 2016 is shaping up to be an excellent year for new business books written by top entrepreneurs and some of our favorite business idols. Not only are these books great ways to stay up to date with today’s small business landscape, but quite often you’ll find one or...
[content field="callout1" format="true" class="calloutwide"]It's more likely than not that your organization is present on social media. If it isn't, this is the last call to set up social media profiles and start enjoying all the benefits brought by social marketing. Needless to say, this kind of marketing can also produce terrible disasters – as...
