You've covered all the branding basics. You know who you are and what you stand for. You have a tagline and logo your customers are familiar with. You're pretty consistent and your customers seem happy. What more can you do? A lot. Brand Your Content You probably already have a blog, maybe you're even guest posting...
[content field="callout1" format="true" class="calloutwide"] News headlines may highlight data security attacks on large enterprises, but they aren’t the only ones getting hacked. In fact, the National Cyber Security Alliance reports nearly half of all small businesses have suffered a data security breach. When it comes to data protection, an ounce of prevention is worth a pound...
[content field="callout1" format="true" class="calloutwide"] “We Are eBay,” it was plastered on all the branding from your notepads and goodie bags to the hallway room signage. Was it there to remind me that they are eBay or was it there to remind themselves? I think it was both. After two days of being immersed in the hoopla...
[content field="callout1" format="true" class="calloutwide"] By nature, entrepreneurs are rule breakers. They aren't followers. They ignore conventional wisdom. They take the path less traveled. They do things the hard way. They do things their way. To honor these entrepreneurs, and to celebrate them for not embracing the norm, but for breaking the rules and following their...
[content field="callout1" format="true" class="calloutwide"] Video has become an integral part of marketing strategy for businesses. A recent study of 1,000 consumers found that one in every four actually lose interest in a company if it’s not using video, and four times as many consumers would rather watch a video about a product or service than...
[content field="callout1" format="true" class="calloutwide"] When the economy changes, businesses - especially small businesses - really feel the effects. This could be for the better (during the good times) or the worse (during the bad times). What's most crucial is a businesses ability to see where the biggest impact of the changing economy hits them and...
[content field="callout1" format="true" class="calloutwide"] This week on Ignition, Sally Hogshead, NY Time Best Selling Author and expert in branding and personality, joins Ellis and Ramon to share her advice on how to become an industry leader by differentiating yourself in your business. This is box titleQuestion of the Week: I’m a woman and I run and teach...
[content field="callout1" format="true" class="calloutwide"] Most businesses understand the concept of web design but don’t fully understand the importance of it. Yes, it is aesthetically pleasing to the eye and will help with navigation through your site, but did you also know that it can increase your entire web presence? From SEO and branding, to building...
Ever wonder what technologies Daymond John, from ABC’s “Shark Tank” uses to grow his Shark Tank companies? While there are many technologies out there to grow small businesses, one of our premiere software partners, the one that outshine the rest, is Infusionsoft. Infusionsoft allows us to get organized, grow sales and, ultimately, save time....
[content field="callout1" format="true" class="calloutwide"]Every year – sometime in December – folks start the tradition of deciding on a New Year’s Resolution. For many it’s how to better themselves, personally, in the New Year. Drop 10 pounds, run a marathon, spend more time volunteering – these are some of the typical resolutions we all hear...
