Many businesses still view social and search advertising as separate and distinct marketing strategies. However, when businesses rely on only one marketing tactic, they are missing out on consumers who are in different phases of their buying journey. Consumers have different preferences for consuming information online, and data shows that a digital marketing approach...
The right public relations strategy can be one of the best tools that you have in order to get media attention for your company. The right media coverage can boost your reputation in your industry, lead to increased revenue for your company and help your organization get in front of countless current and potential...
Social news feeds are changing on many of the major social media sites, altering the way stories are displayed – and if they are even displayed at all. The Facebook and Twitter announcements came in February 2016 while the Instagram announcement was made in March 2016. Social news feed reordering has important implications for...
[content field="callout1" format="true" class="calloutwide"]Try as they might to keep employees off of social media, many businesses have realized it’s an impossibility. Not only are today’s workers constantly compelled to check their own Facebook pages and Twitter feeds, but some businesses need them to log in occasionally to help promote their own efforts. Now that...
[content field="callout1" format="true" class="calloutwide"] Is it possible to incorporate a social commerce strategy into a B2B marketing plan? It may seem like a relatively new concept, but the underlying principles are very basic. Man is after all a social creature that survives in a community setting - a community that you can easily build through...
10 Simple Ways to Effectively Use Social Content from Guy Kawasaki and Peg Fitzpatrick - SXSW 2015 Social content marketing can be confusing if you want it to be. However, there are some pretty simple ways to use social media as an effective tool for branding, awareness, marketing and more. Guy Kawasaki and social ninja...
[content field="callout1" format="true" class="calloutwide"]The Internet has become an integral part of many people’s lives. These days, it doesn’t just provide information, it’s become one of the primary means for people to connect and engage in conversation. Transactions online are not new, either. eCommerce has been around as long as the internet. But there is...
7 Tips for Socially Responsible Marketing Smart hustlers know that no business owner is an island. By getting involved in your community, you’ll build a reputation as a caring business owner and keep your company top-of-mind when customers seek to buy what you sell. Here are 7 tips for integrating social responsibility into your marketing...
My wife has been selling her wreaths on Etsy for several months now. As I peak at what she's doing in our shared office, I thought, that maybe I could help the Smart Hustle community with their Etsy stores. Etsy has some great information on how to use its platform and there are a "zillion"...
Use content to close the trust gap Listen to the accompanying PODCAST here. First recorded live on Clubhouse. Smart Hustle Small Business Podcast · Ramon's 6 Content Creation and Marketing Tips The more people trust you the more they'll want to buy from you or refer business to you. John Jantsch talks about the power of "know, like...
