If you are working on your first event for your customers, you need a plan. That’s true for any kind of event, from a festival to a fundraiser to a funhouse. Writing an event plan might sound like a major project, and it kind of is. That’s because it’s the best way to prove your...
Having a local business usually means you need foot traffic, ie, people walking into your business and being able to find you. Local businesses, or brick and mortar businesses, are unique in how they get and retain business. Many local businesses start because someone had a passion and they wanted to offer their service...
As a small business owner, solopreneur, or sales professional, does the thought of asking for referrals make your skin crawl? Referrals are one of the most misunderstood ways of generating business today. Ramon Ray chats with Stacey Brown Randall, the referral queen, about how to get more referrals than ever without ever asking. “Referrals are...
If you’re trying to find your way in the world as an entrepreneur, or simply in your career, you should know that you don’t have to go at it alone. There is a long line of women who have walked this road before you. Utilizing the often-untapped resource of a mentor can make a...
Many of you have a family business that you either inherited, that you bought, that you got pushed into, shoved into, or that you chose to be a part of. It’s important to talk about the route of entrepreneurship when you’re working with or for family. Ramon Ray interviewed Nancy Larick of Larick Associates...
As 2018 gets underway, retailers across the country have one thing on their mind: sales. Small business optimism has been on an upward swing with the majority of small business owners citing increased sales and improved business conditions throughout 2017, according to the latest Capital One Small Business Growth Index. And with 60 percent...
One way for small businesses to get their product or service in front of their ideal audience is to exhibit at a tradeshow. Because it can be expensive to exhibit at tradeshows, it is imperative that you maximize your efforts to ensure you get the best return on investment. Here are our Tradeshow Marketing...
This article on Developing a Winning Performance Management Process is published in partnership with Concordia University Texas. “Employees who believe that management is concerned about them as a whole person — not just an employee — are more productive, more satisfied, more fulfilled. Satisfied employees mean satisfied customers, which leads to profitability.” -Anne M. Mulcahy, Former...
With more than 3 billions users all over the world, social media has become one of the most dominant marketing platforms to grow your business. However, unless you measure the right social media KPIs & metrics, it will be difficult for you to figure out what’s working and what isn’t in your marketing strategy,...
As entrepreneurs we are always looking for creative ways to grow our business, to gain more raving fans and create more clients or consumers. In this day and age, most businesses are building their empire online because it feels natural. We live in a virtual world, and it gives us instant feedback. An online business...
