What makes you better than the competition? Why should a customer choose you instead of another company in your industry? Learning how to differentiate your business is important for all small business owners because not only are you competing against other small businesses, but you also have to fight well-known national and global companies...
PR teams and reporters need each other, but up until now it’s been far from a perfect relationship. PR teams send out countless emails every day to only get a few ‘hits,’ and on the other side of the table, reporters receive an endless flow of PR emails while only a few will match...
National Small Business Week is an event that has taken place since 1963 - a dedicated week that gives us a chance to reflect on the importance of small businesses to our local and national economies. Small Business Week is celebrated with special events, awards, educational programs, and a rally cry for citizens to...
Social news feeds are changing on many of the major social media sites, altering the way stories are displayed – and if they are even displayed at all. The Facebook and Twitter announcements came in February 2016 while the Instagram announcement was made in March 2016. Social news feed reordering has important implications for...
Businesses and publishers everywhere – if you wanted to participate in Facebook Instant Articles, which opens to all publishers on April 12th, but weren’t sure how to set it up, we have excellent news for you. WordPress has just launched a special Instant Articles plugin that will allow WordPress-based publishers to participate in the...
Some things just go together. Peanut butter and jelly. Abbott and Costello. Needle and thread. Sure they can do good things on their own; but aren’t they better together? The same better together mantra holds true for marketing and sales. Separately they're good; together they are just what you need to help your business...
Many of us think of our business as “the corner store” in a high tech world. There’s personality and friendship, service and camaraderie. If something is going on with our customers, we’ll know. You won’t. The reality is that the technical divide is deep. There is an ocean of noise between us and our customers. Our customers...
[content field="callout1" format="true" class="calloutwide"] Running and growing a small business is hard work and often done with limited funds and hands. Thankfully, there are literally thousands of tech tools available to help us manage almost every aspect of a business. From project and social media management to travel and finance, you know there's an...
[content field="callout1" format="true" class="calloutwide"]Valentine’s Day is right around the corner – have you considered capitalizing on the holiday with your marketing efforts? Chances are that if you haven’t done so by now, you’re likely thinking that the opportunity has passed you by. Not so fast. There are still many different ways you can include Valentine’s...
You've covered all the branding basics. You know who you are and what you stand for. You have a tagline and logo your customers are familiar with. You're pretty consistent and your customers seem happy. What more can you do? A lot. Brand Your Content You probably already have a blog, maybe you're even guest posting...
