Since it was created, social media has always had ties in the online marketing world, but it has not been until recently that businesses have clung to it – using it as a main form of marketing. Why? Because it works. Social media grants businesses the opportunity to effectively place themselves in front of a sea of potential customers and also provides the ability to interact with their existing customers. In fact, 58% of businesses have adapted to using social media as their main form of customer interaction. The truth is, social media will only grow from here, and it is important for businesses to hop on this trend because it can yield incredible results – if used correctly.
But where do you begin?
Let’s talk about five unspoken rules to follow that will help your business succeed in the social media world.
RULE #1: Don’t Spam
While this unspoken rule should be a given, many businesses in the social media world have yet to catch on to this. Nothing is more frustrating than following a business on Twitter with the intention of gathering news and updates from within the company, but instead receiving a constant flow of virtually useless advertisements within your feed. Nobody wants to see that. Before beginning a social media campaign, keep this in mind: studies have uncovered that a business’s social media presence has just as much impact as a friend’s when it comes to making purchase decisions. Have genuine conversations, answer questions and leave the mindless chatter behind.
RULE #2: Set Your Profile Picture
If you’re trying to succeed in the social media realm with an account that does not even have a profile picture, it is going to be a bad time. Although this seems like common knowledge, it is something that is seen an embarrassingly high amount of times throughout any given day. A high-quality profile photo can say a lot about a business, after all, it is the first thing a customer will see before visiting your profile. Make a good first impression.
RULE #3: Stay Within the Niche
A common occurrence that is witnessed in the social media world is a business account that seems to just post anything they want. Now, I am not saying it is not okay to post the occasional dog meme. Please do that, they rock so much. However, it is important that a business has a deep understanding of the niche they serve, and cater within that niche. Meaning, create and share posts that will be well received within the audience. Chances are that a large majority of customers won’t care about how much you loved the season finale of the obscure T.V. show you’ve been watching. You will be much better off analyzing trends throughout the niche and building content accordingly.[Tweet “Do you know these 5 Unspoken Rules of # socialmedia ? #business”]
RULE #4: Don’t Abuse Hashtags
Twitter, Instagram and now even Facebook offer a glorious gift to the world, that gift being hashtags. These have opened doors to companies and individuals looking to become noticed in a sea of other accounts. However, nothing is more frustrating than someone abusing the power of hashtags by #hashtagging #literally #every #word #of #a #post. Not only does this look ridiculous, but it will never actually do any good for a campaign.
RULE #5: Track Successes
Tracking social media successes can be a surefire way to ensure the campaign will always be on the rise. Anytime a post is well received within the community; the campaign manager should be taking note of this and building the future of the campaign around these prior successes. Tracking shares, likes, favorites, comments, and other engagements will create a more tactical approach to a campaign, rather than spewing nonsense into a crowd of people with the hopes of someone latching on.
Overall, social media is quickly becoming a business’s go-to solution for effective marketing and customer service, but be careful – much like anything else, there is a right way and a wrong way to execute a campaign. Do your research.[author image=”https://smarthustle.com/wp-content/uploads/2015/10/taylor-tomita.png” ] Taylor Tomita is a creative writer from Boise, Idaho. Taylor is always studying new and exciting online marketing trends and works to incorporate these into his writing. When he is not writing, you can find him playing music in the band, Stepbrothers. Follow him on Twitter at @Trvshlvrd_RR [/author]