RECENT ARTICLES
5 Essential Elements of an Eye-Catching and Memorable Business Logo
A logo is one of the most important constituents of a business’s identity. Your business logo communicates to your customers and clients through business cards, stationary, website, invoices, receipts, packaging, and other marketing materials. It is your business' identity. The logo should look professional and convey the significance of the business properly. Above all, the...
How to Build A Powerful Marketing Machine: Tips from LeadPages VP of Marketing
Marketing is a process that involves more than just driving visitors to your website. It involves building a solid marketing machine comprised of different marketing tools, all of which work together to move people through your funnel from 'lead' to 'customer'. This involves: Turning visitors into leads by capturing their personal information (such as...
Facebook Instant Articles WordPress Plugin Makes Small Businesses Reach Bigger Audiences
Businesses and publishers everywhere – if you wanted to participate in Facebook Instant Articles, which opens to all publishers on April 12th, but weren’t sure how to set it up, we have excellent news for you. WordPress has just launched a special Instant Articles plugin that will allow WordPress-based publishers to participate in the...
Valuable Business Lessons on Pivoting and Finding a Niche From Rob Brandegee of Little Earth Productions
I’ve had so many great opportunities to speak with business owners and learn from their triumphs and mistakes, but Little Earth Productions has to be one of the best success stories I’ve heard in a long time. I had the chance to chat with co-founder Rob Brandegee about his entrepreneurial journey and the many valuable...
5 Ways to Get More Out of Your Pinterest Presence
When Pinterest started out, it was known as a platform for soccer moms to find recipes and craft ideas. My, how times have changed! Pinterest now sees over one million users every day (including a growing number of male users) and is being used as a marketing tool by small and large businesses alike....
Don’t Waste More Money on Marketing
Some things just go together. Peanut butter and jelly. Abbott and Costello. Needle and thread. Sure they can do good things on their own; but aren’t they better together? The same better together mantra holds true for marketing and sales. Separately they're good; together they are just what you need to help your business...
Referral Marketing. Simple Ways to Get Your Customers to Do Your Marketing for You
[content field="callout1" format="true" class="calloutwide"] Watch out for 33-year-old Olga Kay — she's the latest social-media celebrity, and her popularity is growing quickly. You may have seen her clever YouTube videos featuring impressive juggling performances and comedy routines. The Russian-American, Olga, is more than a performer, though — she’s also a self-made entrepreneur. In 2014, Olga launched her own business...
How Hannah Perry of The Giggling Pig Turned $15 Into Small Business Success
[content field="callout1" format="true" class="calloutwide"]I recently had the privilege of interviewing Hannah Perry, founder of the Giggling Pig Art and Party Studio in Shelton, Connecticut. The studio is a fixture in her community, letting children of all ages take part in art classes or after-school enrichment programs. It’s a place where creativity and curiosity flourish. But...
How 5 Simple Solutions Can Help Optimize Your Email
[content field="callout1" format="true" class="calloutwide"]If you’re like most people, you have a love-hate relationship with email. Over the years, it has become your pal, who you consult with daily and rely on to keep you up-to-date on business and personal matters. However, email can also sometimes seem like your enemy – a frustrating time-waster that...
Finding Business Growth Through Market Segmentation
[content field="callout1" format="true" class="calloutwide"]When House of Flowers noticed floral sales had stagnated, they knew they would have to get creative to find a solution. So they began looking for an opportunity to do something new. While still maintaining its usual business, House of Flowers expanded into an area that was closely related to its...
Why You Need to Rethink and Challenge Your Ideas of the Right Kind of Marketing
[content field="callout1" format="true" class="calloutwide"]Promoting your business is vital to its success, and if you are like most Smart Hustle readers, you’re always looking for new tools and tricks to add to your marketing tool bag. However, it can be easy to get tunnel vision depending on if you run an online or offline store....
Jewelry Entrepreneur from Childhood Hobby to Successful Business
[content field="callout1" format="true" class="calloutwide"]Dolls, trains, baseball – what was your childhood hobby? Did you ever think about making a career out of it? Today I have an interview with Cassy Saba of Cassy Saba Jewelry who did just that. Her story will provide inspiration to childhood dreamers and smart hustling entrepreneurs alike. Early Beginnings – Big Lessons Our...