RECENT ARTICLES
3 Big Publishing Platforms That Can Help Grow Your Brand
Have you been trying to grow an audience with no success? Has your business plateaued and you have no idea how to reach new customers? Or do you just want to try out a new marketing strategy? There are many publishing platforms that allow you to take advantage of their built-in audience to distribute high-quality...
7 B2B Mobile Marketing Mistakes That Chase Away Buyers
There are dozens of mobile marketing trends set to make waves in 2016, but as much as you want to stay on top of what’s hot, it’s the mobile marketing mistakes that can impact your business in the worst way possible. If you’re running a B2B company, here are seven mistakes you want to...
Small Business Owners Can Drive Growth with a Personal Branding Strategy
Personal branding is all about how YOU can be the Celebrity CEO to your customers and future customers in your market. A strong personal brand is all about nurturing a community of fans and educating them to a sale - to buy from you. It's about FIRST, asking for a sale before you ask for a...
Increase Profits by Segmenting and Prioritizing Contacts
This article is published in partnership with Insightly, providing CRM and project management solutions for small business owners. Many small businesses today, whether online, brick and mortar, selling products or selling services, rely on email marketing to increase sales. Using different methods, such as lead magnets, promotion and giveaway signups and customer loyalty programs, businesses...
The Importance of Color and Design When Branding Your Business
99designs CMO Pam Webber Discusses the Importance of Color and Design When Branding Your Business As a small business, your marketing will only be as successful as your branding elements. These visual representations of your business (found on your logo, website, social media, business cards, and so on) communicate vital information about your business and also...
7 Strategies for Creating Effective Online Ads that Get Results
Online ads are a great way to increase a business’s online presence and get more traffic to your website, but how much traffic you generate is directly tied to how effective your online ads are. Here are some tips to help you create more effective online ads – and start getting results. 7 Tips for...
10 Exciting Ways to Attract New Customers
Entrepreneurship is a game of constantly attracting new customers to continually make sales. While digital marketing plays a large part in winning that game, it shouldn’t be the only tool in your toolbox. Here, are some awesome strategies to make customers ready to give you their money. Digital Marketing We can’t overlook this category because it...
Breakthrough Video-In-Email from TailoredMail Changes Video Marketing
Marketers everywhere are emphasizing the importance of video marketing, claiming that online video is the future of content marketing. People are spending more time watching digital videos than ever before, with average watch times jumping from 21 minutes per day in 2011 to one hour and 16 minutes per day in 2015. Moreover, researchers predict...
How Babbler Can Help You Generate Buzz About Your Business
PR teams and reporters need each other, but up until now it’s been far from a perfect relationship. PR teams send out countless emails every day to only get a few ‘hits,’ and on the other side of the table, reporters receive an endless flow of PR emails while only a few will match...
How Knokal is Connecting B2B Small Businesses
The power of Smart Hustle Magazine is that we are creating a community of small business owners. On our website, you will find business tips, news, and inspirational interviews. We also recently launched a Smart Hustle Community Facebook Group where small business owners can network, give advice and get advice. While everyone is pursuing their...
7 Types of Content Marketing You Need to Master
As a marketer, the trajectory of your career is typically shaped by the direction of the marketplace. As technology develops and demands change, so must your strategies and approaches. And while this is true in any aspect of marketing, it’s particularly relevant when it comes to content marketing. The Value of Content Marketing Study after study...
Brand Authenticity: Why It’s Important To Be True To Your Digital Voice
Brand Authenticity is critical to the success of small business owners. Being authentic with your brand means that you ensure your public brand (in particular social media content and more) conveys the same brand that customers receive from you when they meet you in person and/or engage with your brand elsewhere. At SXSW 2016 we...