A logo is one of the most important constituents of a business’s identity. Your business logo communicates to your customers and clients through business cards, stationary, website, invoices, receipts, packaging, and other marketing materials. It is your business' identity.
The logo should look professional and convey the significance of the business properly. Above all, the logo should be designed to ensure the customers will remember it. It is important because the logo conveys a very significant message about your business to the customers and everyone else. People tend to perceive different things about your business with your logo.
To ensure that the customers remember your logo, you need to incorporate certain aspects to it which are described below.
5 Keys to Making Your Business Logo Memorable
A successful business logo must have meaning. Look at your logo and see if it carries the message to the customer. If you are starting a real estate business, try adding an image of a house or building to reflect the nature and scope of your business. Customers try to extract the information from a logo to know what the business is all about and remember it.
Choosing the right color is somewhat critical. Color attracts the customer’s eye and can deliver the message very easily, thus enabling them to remember it. For example, using red in the logo indicates intensity or energy. Contrarily, blue gives a very soothing effect and has a calming influence, while purple adds royalty to the logo. Colors such as brown and white make it harder to track the message of the logo and have a lesser chance of being remembered by the customers.
The most successful logos in the world carry very simple and refined images. You must remember that your logo will be used at different places with variations in size. Think of how it will look on a website, receipts, envelopes, large shopping bags, etc. Logo size usually contributes a lot towards gaining your customer's attention. The best logo should represent your business regardless of size; it should do well even with just a thumbnail size. The more intricate the logo is, the lesser the chance to catch the customer’s eye.
4. Design Contrast
A considerate logo should have high impact or contrast. A brightly colored logo against a light or white colored background immediately catches the customer’s eye and retains it in the mind successfully.
5. Make It Timeless
A logo should be timeless and should cater to the changes according to time and requirements. While designing the logo you should keep in mind that it should be able to exist in the customer’s mind after 10 or 20 years... maybe even forever.
Logos around the world have drastically influenced the financial portfolios of huge businesses. If you look at the most successful brands, they have established themselves through a simple and diminutive logo. It's not about being overly extravagant. Simple and plain logos done right will live in the minds of customers forever.
Eva has been blogging for several years specializing in small business marketing and promotion strategies. From promotional items to printing flyers and street marketing, Eva has written numerous articles that she hopes has helped business owners. When she is not blogging, Eva enjoys providing consultation for the clients of an Australian branding agency, Custom Gear Australia.