RECENT ARTICLES
Tradeshow Marketing 101: How to Make a Big Splash for Increased ROI
One way for small businesses to get their product or service in front of their ideal audience is to exhibit at a tradeshow. Because it can be expensive to exhibit at tradeshows, it is imperative that you maximize your efforts to ensure you get the best return on investment. Here are our Tradeshow Marketing...
Flipboard Community Manager Shares the Power of Content & Storytelling at 12th Annual Smart Hustle Small Business Conference
Jenn De La Vega is the community manager for Flipboard, a leading platform enabling publishers and brands to share their content, optimized for mobile devices, with their desired audiences. I’m really looking forward to Jenn’s presentation at this year’s Smart Hustle Small Business Conference on November 1st, where she will be talking about how...
Find Your Niche. If You Sell to Everyone, You Sell to NO One
Every entrepreneur should find their niche ASAP! This can be tricky. As the market evolves and consumer demands change, finding where you belong can be a complicated task. But let me first explain why a niche is important to a Smart Hustler. A niche is where you differentiate yourself, define your lane and articulate the...
3 Digital Marketing Tools to Personalize Your Customer Engagement
Experienced marketers know that customer engagement is crucial to achieving marketing success. In fact, in a recent marketing survey, 58% of marketers said that increasing customer engagement was their number one goal. However, the problem is that 44% of those same marketers also described increasing customer engagement as their number one challenge. So, what can you do...
How To Know Your Value in ALL Situations
In my 7 years as a Marketing Consultant, I have observed that there is a distinct difference between Price and Value! Price is how much something cost. Value, on the other hand, can be objective and subjective depending on the individual or circumstance, like the adjectives Good and Great! Let me explain. Value sometimes...
Allen Gutierrez Talks the Small Business Administration and the Entrepreneurial Spirit
Every successful entrepreneur’s story includes a shout-out to someone or something that helped them along the way. If you’re just starting out and aren’t sure where to look for guidance or support as you work to grow your business, or whether you're looking to breathe new life into your vision, the U.S. Small Business...
Going Global: Six tips for marketing your business on the international stage
Marketers are increasingly looking to the global landscape to open new revenue streams, expand access to talent, diversify, and gain exposure to global investments for the businesses they support. In fact, the latest World Bank data states a whopping 58 percent of global gross domestic product (GDP) is related to foreign trade. And while...
How Can Your Business Stand Out? Robert Herjavec and Amanda Brinkman Share.
One of the most challenging things for business owners to do is STAND out in a very crowded market. It's tough to get your prospective customers to know that YOUR business has the solution they need. It's even a challenge to get your existing customers to become repeat customers. Robert Herjavec, Shark Tank and Amanda Brinkman,...
4 Free Google Tools for Improving Your Online Presence
How would you rate your small business’s online presence? If it falls into the ‘non-existent,’ or ‘needs improvement’ categories then I have a special treat for you today. Recently I spoke with Soo Young Kim, the Head of Small Business Outreach at Google, whose job it is to help business get online and reach...
Event Planning 101: Everything You Need to Know About Hiring an Event Planner
Holding an event can be a great way to publicize your business and attract new clients. However, as a small business owner, you may struggle to decipher when to outsource the event planning…and if you do want to hire, you may wonder how to find a good event planner and what to expect from...
How to Create an Effective and Cohesive Online and Offline Marketing Strategy
It is undeniable that the internet has changed everything about how businesses operate. Take for example marketing. Once upon a time, the only marketing option for businesses was print and media – newspapers, billboards, TV ads and mailing out brochures and sales flyers. Today, the internet provides a whole new avenue for advertising products...
7 Social Media KPIs Every Business Must Track
With more than 3 billions users all over the world, social media has become one of the most dominant marketing platforms to grow your business. However, unless you measure the right social media KPIs & metrics, it will be difficult for you to figure out what’s working and what isn’t in your marketing strategy,...