Find Your Niche. If You Sell to Everyone, You Sell to NO One

Every entrepreneur should find their niche ASAP!  This can be tricky.  As the market evolves and consumer demands change, finding where you belong can be a complicated task.  But let me first explain why a niche is important to a Smart Hustler. A niche is where you differentiate yourself, define your lane and articulate the...

Customer experience

How To Know Your Value in ALL Situations

In my 7 years as a Marketing Consultant, I have observed that there is a distinct difference between Price and Value!   Price is how much something cost. Value, on the other hand, can be objective and subjective depending on the individual or circumstance, like the adjectives Good and Great! Let me explain. Value sometimes...

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