Ignition Video Series: Stacey Harris on Developing a Social Media Plan That Works
Watch this episode of Ignition here, or simply watch below.
Stacey shares that, yes, instead of throwing random posts on to the internet and hoping that they will stick, there is a plan that can be put into action. Here are a few of the key strategies that she shares:
Who are you marketing to?
In this situation, the business is local so it makes sense to market locally. Instead of trying to create a presence across every social media platform, focus on two platforms that you know can help your business. For example, when marketing locally, instead of using Instagram and Twitter it would be more beneficial to use Facebook and Google Place pages. These will not only improve your social media presence but can also help increase your SEO.
What time of day are posting?
Think about the audience that you are trying to reach and when the ideal times to reach them is. For example, in this situation, dentists are probably more likely to check social media in the afternoon or evening when they are done with work. So, instead of posting in the morning, it makes more sense to post your content in the evening when they are more likely to see it.
What are you posting?
One of the most important things to remember when posting on social media is to keep it engaging. Connect with your audience in a way that makes your company stand out while staying true to your business and brand.
To hear more of Stacey’s tips and advice on how to develop a social media plan for you business click here.