Snapchat arrived on the social media scene in 2011 as a platform where users could share “snaps” of photos or short videos, which can be edited and shared individually or grouped into “stories” that are shared publically or just with friends. Five years after its arrival, Snapchat now has 100 million active daily users...
Brand Authenticity is critical to the success of small business owners. Being authentic with your brand means that you ensure your public brand (in particular social media content and more) conveys the same brand that customers receive from you when they meet you in person and/or engage with your brand elsewhere. At SXSW 2016 we...
Social news feeds are changing on many of the major social media sites, altering the way stories are displayed – and if they are even displayed at all. The Facebook and Twitter announcements came in February 2016 while the Instagram announcement was made in March 2016. Social news feed reordering has important implications for...
There is a symbol that has evolved from a pound side into a powerful tool that connects audiences on social media platforms: the hashtag. Hashtags help grow a social network, allow people to converse with a diverse audience, and increase online visibility. They also allow small businesses to play on the same level as...
ROI, or return on investment, is a well-known abbreviation in the small business world. ROI is the dollars and cents factor that drives most companies’ actions and decisions. A related abbreviation, one which may be new to you, is ROR. ROR stands for return on relationships, and it was the topic up for discussion...
Businesses and publishers everywhere – if you wanted to participate in Facebook Instant Articles, which opens to all publishers on April 12th, but weren’t sure how to set it up, we have excellent news for you. WordPress has just launched a special Instant Articles plugin that will allow WordPress-based publishers to participate in the...
When Pinterest started out, it was known as a platform for soccer moms to find recipes and craft ideas. My, how times have changed! Pinterest now sees over one million users every day (including a growing number of male users) and is being used as a marketing tool by small and large businesses alike....
[content field="callout1" format="true" class="calloutwide"]2015 brought to the fore a slew of interesting changes in the world of social media. It's no more about ‘likes’ and ‘tweets’ only, especially after the launch of live streaming apps such as Periscope, Meerkat and Snapchat. Not even a year old, Periscope counts 10 million active users already. Meanwhile, we also...
[content field="callout1" format="true" class="calloutwide"]Valentine’s Day is right around the corner – have you considered capitalizing on the holiday with your marketing efforts? Chances are that if you haven’t done so by now, you’re likely thinking that the opportunity has passed you by. Not so fast. There are still many different ways you can include Valentine’s...
[content field="callout1" format="true" class="calloutwide"]It's more likely than not that your organization is present on social media. If it isn't, this is the last call to set up social media profiles and start enjoying all the benefits brought by social marketing. Needless to say, this kind of marketing can also produce terrible disasters – as...
