Social Media

Should Twitter's Business Tool Have Buffer & Hootsuite Worried?

Should Twitter’s Business Tool Have Buffer & Hootsuite Worried?

At the end of June, Twitter announced the arrival of the Twitter Dashboard, a tool to help business owners better manage their Twitter account. Should you try it? What about other tools like Buffer and Hootsuite? In this article, we’ll give you the information you need to make an informed decision. What is Twitter Dashboard? Twitter Dashboard is...

Dave Kerpen

Dave Kerpen’s 5 Simple Rules for Being More Likeable and Successful in Business

I recently had the chance to catch up with marketing expert Dave Kerpen, CEO of Likeable Local, and author the New York Times bestseller Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks). We discussed his most recent book, the evolution...

3 Tips To Use Live Video To Grow Your Small Business' Online Presence

3 Tips To Use Live Video To Grow Your Small Business’ Online Presence

It is quite apparent that live video is the wave of the future. Video marketing is going to become a strong part of every small business' marketing strategy if it hasn't already. Live video can be a powerful tool in the small business owners' toolkit because it is raw,  true representation of your ideals, vision,...

Ted Rubin

Ted Rubin’s Advice On Building Personal Relationships Through Social Media

I recently had the pleasure of speaking again with the Chief Marketing Officer of Brand Innovators, Ted Rubin, on the importance of building personal relationships in your social media channels, and what the concept of ROR (return on relationship) truly means. He offered up some insightful tips on making those digital connections and identifying the...

How to Start Using Instagram for Business Marketing

How to Start Using Instagram for Business Marketing

Instagram has become one of the most popular, engaging, and well-designed applications available. Minimalistic, visually appealing, and full of highly-engaged users, Instagram can make a large impact on a business. With limited capabilities on the social platform, it’s up to marketers to get creative and find ways to grab the attention of their target...

How to Market Your Business with Instagram Stories

How to Market Your Business with Instagram Stories

Like it or not, the way we use social media is changing, and Instagram knows this. The photo sharing network recently launched its most significant and talked-about new feature to date, Instagram Stories. This update allows users to share photos and videos in a slideshow format, which then disappear after 24 hours. Yes, you’re right,...

How to Track Social Media Analytics with Google Analytics

How to Track Social Media Analytics with Google Analytics

With all the specialized social media management tools available for businesses today, it can be easy to forget one of the earliest on the market, Google Analytics. Perhaps you already use Google Analytics to monitor your website visitors, but did you know that you can also use Google Analytics for social media management? The rich...

How Facebook Messenger is Changing Small Business Communication

How Facebook Messenger is Changing Small Business Communication

In 2014, Facebook moved its messaging feature out of the main app and into a standalone Messenger app. Like any change, there was a fair amount of outrage that followed, and Mark Zuckerberg admitted that “asking everyone in our community to install a new app is a big ask.” That said, two years later, the...

New Snapchat Advertising - Target Millenials with Video Ads

New Snapchat Advertising: Target Millenials with Video Ads

Snapchat arrived on the social media scene in 2011 as a platform where users could share “snaps” of photos or short videos, which can be edited and shared individually or grouped into “stories” that are shared publically or just with friends. Five years after its arrival, Snapchat now has 100 million active daily users...