This article is published in partnership with YourSizzleVideo. YourSizzleVideo turns your blog posts into videos. Engaging content increases sales and brand awareness. Let YourSizzleVideo increase traffic and engagement for your blog posts. So you’re a small business owner. You have a website, and you’ve been developing some quality blog content to showcase your industry expertise....
I recently had a conversation with Stu Sternbach, President of Pangea Reps. His firm represents high-level video production companies, the folks who are creating some of your favorite TV commercials & branded content for tv, web, and corporations. Stu’s one of the most knowledgeable and personable people I know in the video industry. With...
Video is all the rage right now. The question is: are you riding this wave to accelerate your business growth? Video allows you to create a connection with your audience fast. Moreover, it’s the best form of visual content, allowing you to pass on complex information quickly. Think about it: by 2020 video is expected to...
The Wall Street Journal reported that YouTube tops 1 Billion hours of video viewing. This is big news...for you. Not only are online videos watched just about surpassing TV viewership, but it shows the power of mobile, broadband and our overall thirst for video. One part of YouTube's success in generating more views is that...
They say a picture’s worth a thousand words, and culturally we are seeing a definite shift toward visual marketing, not just in the form of pictures and infographics but also video. It’s no secret online videos have a renaissance, from Vines to YouTube to shareable videos on Instagram and Facebook. If you aren’t using video...
Video was one of the most talked about marketing strategies in 2016. According to experts, it will continue to command attention in 2017 with trends such as Facebook Live video, and other video apps. Although some small businesses have been slow to embrace the use of video, it is the one marketing strategy you...
If a picture is worth a thousand words, a video is worth a million. Video brings your company to life and allows you to humanize your business by putting a face with a name and showcasing a likable personality that people can relate to. After all, people buy from people they like. This is...
It is quite apparent that live video is the wave of the future. Video marketing is going to become a strong part of every small business' marketing strategy if it hasn't already. Live video can be a powerful tool in the small business owners' toolkit because it is raw, true representation of your ideals, vision,...
Video marketing has become a very effective tool for companies to reach out to consumers. The reasons that consumers take so well to videos is that they are predominantly image-based. Through seeing the products in action, the consumer makes a decision that they either need or want the product, which increases sales. Due to...
Video marketing is a topic right now that many businesses and individuals seemed to be focused on. Unfortunately far too many are suggesting that doing a video for video's sake, or trying to leverage “viral videos” as a magic bullet, can grow their business. When I have conversations with people about video marketing, I’m brutally honest:...
