Small business owners who are just starting out tend to rely on manual methods for accomplishing business tasks. It’s a numbers game, and at the beginning you have fewer products, customers, vendors, and contacts. This means that the manual work doesn’t take much time, and you may not be motivated to find automated solutions. However,...
Marketers everywhere are emphasizing the importance of video marketing, claiming that online video is the future of content marketing. People are spending more time watching digital videos than ever before, with average watch times jumping from 21 minutes per day in 2011 to one hour and 16 minutes per day in 2015. Moreover, researchers predict...
As a marketer, the trajectory of your career is typically shaped by the direction of the marketplace. As technology develops and demands change, so must your strategies and approaches. And while this is true in any aspect of marketing, it’s particularly relevant when it comes to content marketing. The Value of Content Marketing Study after study...
[content field="callout1" format="true" class="calloutwide"] Running and growing a small business is hard work and often done with limited funds and hands. Thankfully, there are literally thousands of tech tools available to help us manage almost every aspect of a business. From project and social media management to travel and finance, you know there's an...
[content field="callout1" format="true" class="calloutwide"] Video has increasingly proved itself to be an essential tool in any business's marketing tool box. It's the ideal way to tell the story of your business, your product, or you. It can easily put a human face on your business and help prospects and customers engage with you on an...
[content field="callout1" format="true" class="calloutwide"] It’s becoming harder for small businesses to ignore video in their marketing strategy. A recent Animoto study found nearly two thirds of consumers believe companies that use video know how to reach their customers, and one in four consumers actually lose interest in a brand if it isn’t using video. DIY tools,...
[content field="callout1" format="true" class="calloutwide"] Today we often see photos and videos going viral at lightning-like speeds. That’s because 2015 is the time of self-promotion. This generation has become incredibly proficient at managing its brands from every social media platform -- and realizes that these platforms allow brands to connect directly with their customers. This is box...
[content field="callout1" format="true" class="calloutwide"] If you’ve got ambitions for establishing your enterprise in the marketplace, it won’t come as any surprise that marketing will be vital to your success. There are now more tools than ever before for promoting businesses – but this can make the whole process as confusing as it is exciting. So...
[content field="callout1" format="true" class="calloutwide"] Video has become an integral part of marketing strategy for businesses. A recent study of 1,000 consumers found that one in every four actually lose interest in a company if it’s not using video, and four times as many consumers would rather watch a video about a product or service than...
[content field="callout1" format="true" class="calloutwide"] When it comes to video marketing, there has been a continuous increase in demand, from consumers, for businesses to include video marketing as part of their marketing strategy. This week on Ignition, Robert Weiss MultiVision Digital video expert shares the importance of video marketing for businesses. This is box titleQuestion of the Week: Our...
