6 Engaging Video Marketing Ideas for Small Businesses

Video marketing has become a very effective tool for companies to reach out to consumers. The reasons that consumers take so well to videos is that they are predominantly image-based. Through seeing the products in action, the consumer makes a decision that they either need or want the product, which increases sales. Due to the increased popularity of using social media as a marketing tool, video marketing has been able to reach even more target consumers and turn those corresponding leads into successful sales. Here are six tips on how to use video marketing to your company’s advantage:

1. Educate Your Consumers on a Complicated Process

Particularly for those companies in the technology sector, many consumers may not know how the company’s products can actually help them. By preparing a video tutorial, one will be able to do a great deal in educating the consumer and show them why they need your company’s product as an investment to their business or personal life. Consider the power of education in your marketing process with videos and you will see a drastic increase in sales.

2. Broadcast Your Company Culture

Half of the battle of branding is showcasing what your company is and what it stands for. So, consider video marketing as a way to promote your company’s way of being and how it relates to both your products and target consumers. Some examples could be to give a tour of your office or to videotape your next corporate event. Doing this will allow consumers to get to know your corporate values and trust your brand.

3. Give a Tease of New Products

Nothing entices a consumer more than seeing a preview and then wanting to know more. Video marketing is a great way to engage consumers. If you are releasing a new service or device, advertise it on Facebook with a promotional video. This will get a buzz going about your product and increase sales when your product is released.

4. Showcase Positive Customer Feedback

If you have received a great deal of positive feedback regarding a product, do not be afraid to brag to your other consumers. Through using video marketing, your company can interview those who do enjoy your products and use it as an advertisement. This is a great way to gain the trust of your consumers and ultimately, build your brand.

5. Engage Users Through Social Media Questions

Video marketing can be a great tool on social media if you allow the consumers to ask you questions regarding your products. One effective way to do this is to videotape a customer asking a question that was sent to you via social media. Then, on the video, answer it for your consumers. This will allow you to clarify doubt while simultaneously engaging with your customer base.

6. Current Industry News

Industries are constantly evolving, which is why it is greatly beneficial to educate your consumers regarding the industry of your company and any important changes that they should consider. By using video marketing, you will be able to attract attention to your brand through discussing your industry. Through doing this, you will be able to educate your consumers regarding current industry trends while simultaneously gaining brand awareness.

Video marketing is a brilliant way to grow your consumer base in a creative way. It catches the consumer’s attention way more than billboards and print media ever could as this is a creatively designed advertisement that comes alive before their very eyes. So, consider implementing video marketing into your business advertisement methods and you will be truly amazed at the positive response that you receive from your consumers.

b17c7bdb-0ef7-404a-947b-920b91460ff5_image00Sophia Mest is a Content Manager at BizDb, where she aspires to put her writing passion into practice and spread her words across the world. She spends her free time traveling and exploring the wonders of nature.

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video marketing - Photo Credit Jonsar Studios

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