Video was one of the most talked about marketing strategies in 2016. According to experts, it will continue to command attention in 2017 with trends such as Facebook Live video, and other video apps. Although some small businesses have been slow to embrace the use of video, it is the one marketing strategy you should add to your bag of tricks in 2017.
For video advice, we turn to Jimmy Newson. Jimmy is a digital content creator and video marketing professional with over 25 years’ experience. You may remember his December 2016 Smart Hustle article titled The Power of Video Marketing where he shared best practices for using video in social media, blog posts, email, and more.
Jimmy spoke at the 2016 Smart Hustle Conference where he shared tips for using video to grow your brand. If you weren't able to make the conference, we've got you covered. Click Play below to watch a snippet of his presentation.
3 Crucial Elements for Telling Your Story with Video
In Jimmy’s presentation, he shared the three most crucial elements to have when you are creating your story in a marketing video. The elements include:
- Identifying your purpose or mission
- Defining your persona(s), that is, whom you are trying to talk to
- Crafting a strong call to action at the end of the video that tells the viewer what you want them to do next (download the book, sign up for the webinar, post a comment, etc.)
Keep these components in mind as you experiment with video marketing in 2017. Don’t be intimidated – just go out and give it a try! You can find tons of resources online, including Jimmy’s website which has articles like “Top 5 Things to Consider Before Making a Promotional Video” and “Capturing the Culture of Your Business Through a Mini-Documentary.”