The final barrier to a customer bringing home their purchased goods in a brick-and-mortar store is the physical act of approaching a person at a cash register and paying for their items. It is the last, crucial step in clinching a sale. Especially for small businesses, this step can make or break the business....
This article is published in partnership with Insightly, providing CRM and project management solutions for small business owners. If you own a business, there will always be competition. That is just a fact. But in the days of the internet and digital revolution, the pressure to gain and keep customers is more difficult than ever....
This article is published in partnership with Insightly, providing CRM and project management solutions for small business owners. The digital revolution has changed our expectations regarding connection & communication. Pew research shows that 84 percent of adult Americans use the Internet, and that number is higher for younger generations, reaching up to 96 percent when...
Entrepreneurship is a game of constantly attracting new customers to continually make sales. While digital marketing plays a large part in winning that game, it shouldn’t be the only tool in your toolbox. Here, are some awesome strategies to make customers ready to give you their money. Digital Marketing We can’t overlook this category because it...
What makes you better than the competition? Why should a customer choose you instead of another company in your industry? Learning how to differentiate your business is important for all small business owners because not only are you competing against other small businesses, but you also have to fight well-known national and global companies...
Online customer reviews are incredibly important for local businesses because they are a major deciding factor when customers are choosing where to eat or shop. A 2016 Search Engine Land survey found that 85 percent of consumers use the internet to find local businesses. Further, a follow-up survey in 2014 found that 88 percent of consumers...
When your customers receive courteous treatment, prompt answers, and satisfactory solutions, they spread the word of their positive experience. Providing excellent customer service, therefore, means getting free publicity, encouraging repeat business, and attracting new customers. Of course, such service only comes from a superb team that has the right customer service training to meet customers’...
Social news feeds are changing on many of the major social media sites, altering the way stories are displayed – and if they are even displayed at all. The Facebook and Twitter announcements came in February 2016 while the Instagram announcement was made in March 2016. Social news feed reordering has important implications for...
“Be yourself, give the world what you have and people will find you.” That’s the main piece of advice from my latest interview, a chat with Gustav Reyes of Simply Wood Rings. The full audio interview is below. This is a summary of our discusion and what he shared with me. Gustav shared that when...
Many of us think of our business as “the corner store” in a high tech world. There’s personality and friendship, service and camaraderie. If something is going on with our customers, we’ll know. You won’t. The reality is that the technical divide is deep. There is an ocean of noise between us and our customers. Our customers...
