Whatever big goals we are working to accomplish, we can’t do it alone. In the interactive team building sessions I facilitate, I see it repeatedly - participants quickly realize that it’s possible to reach bigger, more innovative goals faster, and have more fun, when they work together. As small business owners and entrepreneurs, forming strong relationships...
Your revenues are flat, the sales pipeline has closed, and as for new business meetings, well, the calendar is completely empty. To make matters worse, a few clients have pulled the plug. Hate to admit it, but times are definitely getting tough. Can you relate? How does this happen? What precipitates this change in fortune? Many...
With limited budgets, owners of small businesses tend to subscribe to the marketing motto of “the best things in life are free,” searching for tactics that allow them to attract customers with little or no money. Free marketing is good, and the point of this article is not to argue against it. However, we...
Social media moves fast. How fast? It seems like only yesterday we were talking about the importance of video marketing, and already there are experts who say that the next frontier is not just video, but rather live video. If video marketing itself seems daunting to you, you might be inclined to dismiss the idea...
With messages coming at consumers from every direction, social media, emails, television, radio, newspapers, and more, it’s getting harder and harder to be heard above the fray. While push messaging, your attempt at pushing your products at people has completely lost its relevance, you still can do the opposite and pull people into your brand...
When you first enter Selena Soo’s S2 Groupe website, you are greeted with the opportunity to discover how she went from $0 to $157K in her first year as a coach. Ask any entrepreneur or small business owner and they will agree – that is a pretty impressive feat! What’s really impressive is how she took...
If you are one of those small business owners who find yourself wondering how some entrepreneurs get loads of engagement and business online, you aren’t alone. It seems that you have mastered the secrets of powerful Facebook advertising for small business. You don’t know what else you could do on Twitter to help your small...
Too often, small business owners consider customer service to be a necessary but expensive part of their organization. Using the strategies in this post, convert your customer service team into a revenue-generating profit center. The typical structure in a small business’s sales process might look something like this: Pre-Sale: Sales team runs the show. Sales representatives...
At some point in their business career, everyone in sales will experience the “sales slump.” It’s a sad truth but a truth nonetheless. In these dark times, one must understand why and how the slump happened in the first place. Is it the result of a dried up pipeline? Did a major client defect...
Despite the rise of e-commerce and on-demand delivery services, research has shown that 90 percent of consumer purchases are made in-store. That’s great news for local small businesses, but only for those with a strong online presence. Consumers use the Internet and search engines to find out what is available close to them, and for...
