RECENT ARTICLES

5 Tips for Avoiding the Spam Folder: May The Odds Be Ever In Your Favor

5 Tips for Avoiding the Spam Folder: May The Odds Be Ever In Your Favor Any marketer can feel a bit like Katniss Everdeen of the Hunger Games during the holiday season – maneuvering from one promotional battle to the next trying to keep emails alive and out of spam folders. It’s an email marketing game and...

Holiday Marketing Trends and Predictions for 2014

Holiday Marketing Trends and Predictions for 2014 Each holiday season the race is on to try to figure out the most direct, and most affordable, way to reach consumers. With marketing techniques and strategies changing so quickly in our ever connected digital world, it’s hard to keep up with what’s new and effective. To help,...

Captain Charlie Plumb: Winning Through Adversity

Captain Charlie Plumb: Winning Through Adversity Lessons from A Navy Fighter Pilot and P.O.W Captain Charlie Plumb graduated from the Naval Academy at Annapolis and went on to fly the F-4 Phantom jet on 74 successful combat missions over Vietnam. On his 75th mission, with only five days before he was to return home, Plumb was shot...

Learn How to Market from Your Smartphone: What You Need to Know about Google’s Latest Marketing Tool

Learn How to Market from Your Smartphone What You Need to Know about Google’s Latest Marketing Tool - Primer Most small businesses see Google as an integral part of any marketing campaign. Since the company holds almost 68 percent of the search engine marketing share, the power of the social media platform is impossible to...

7 Tips for Socially Responsible Marketing

7 Tips for Socially Responsible Marketing Smart hustlers know that no business owner is an island. By getting involved in your community, you’ll build a reputation as a caring business owner and keep your company top-of-mind when customers seek to buy what you sell. Here are 7 tips for integrating social responsibility into your marketing...

4 Biggest Marketing Blunders of All Time

4 Biggest Marketing Blunders of All Time In an era when marketing campaigns can be launched within minutes of conceptualization, it’s easy to make mistakes. But marketing blunders have been made throughout history. Before you post your next status update, take a look at these major marketing blunders as a reminder that your campaigns should...

How to Make the Most of Email Marketing for Your Growing Business

How to Make the Most of Email Marketing for Your Growing Business With a plethora of affordable online marketing options, you may wonder which online business promotion tool can offer the biggest bang for your bucks. The answer is simple - email marketing. Emails: Most Effective Online Promotional Tool for Business According to a 2012 McKinsey Survey,...

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