RECENT ARTICLES

How to Increase Sales using Email Marketing (YES!)

Surprisingly, email marketing is still relevant as one of the most effective tools in the digital arena. One might assume, in a world full of social media and ever-evolving platforms and apps, email marketing might have died years ago. However,as evident by the data, it is not going obsolete anywhere near soon. In this post,...

Community Engagement

3 Reasons Why You Should Prioritize Community Engagement

Community engagement is crucial for brands – after all, getting customers is just the first step. Brands need to continue engaging with consumers even after they’ve purchased their product or service. It’s important to keep customers informed, but in order to create a successful relationship, it’s critical to listen in return. Listening lets you...

Grow your customer base

Three Uncommon, Yet Effective, Ways to Grow Your Customer Base

Customers write your paychecks.  Assuming your products are priced profitably, the more customers you have, the more revenue and profit you earn. Here are three ways to grow your customer base: Reactivate inactive customers. An inactive customer is a customer who has bought from your company in the past but not in the past 18 months. Go through...

business pitch

Create Your Perfect Business Pitch – 5 Tips from Precious Williams

Picture it!  Halifax, Nova Scotia, May 2019.  I just walked into St. Mary’s University preparing myself to be the only African American, only American, and only woman of color to speak at the Professional Development Summit. How did I get here?  Was the audience really that excited to hear from me?  I was so taken...

video marketing strategy

Don’t Make Video An Afterthought. Enhance Your Video Marketing Strategy.

Insights from Yara Ohashi, Head of Digital Marketing, Americas and APAC at iStock who shares how to improve your video marketing strategy. Why a Video Marketing Strategy We’re just over one year into the pandemic — and even though we’re starting to see places open up again, small businesses face tremendous uncertainty in the months ahead....

John Lee Dumas – The Common Path to Uncommon Success

Starting a business in most cases is exciting. While it comes with its own challenges, it is often just the tip of the iceberg. The major challenge comes in scaling it up. For this reason, most entrepreneurs fail within the first few years of operation. However, there’s a way to escape or avoid this,...

Jim McCann 1800 Flowers Dave Kerpen

Jim McCann On How To Future Proof Your Business

Dave Kerpen, serial entrepreneur, author and speaker, hosted Jim McCann of 1800-Flowers on Clubhouse, in the Likeable Business Club. Jim McCann went from being a social worker having a home for boys to building the world’s largest flower company. We learned his story and so much more wisdom and insight in the Likeable Business Clubhouse...

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