RECENT ARTICLES

A Conversation with Lori Greinger from Shark Tank: Ramon Hosts the Verizon Small Business Webinar Series

Ramon Ray got to host the Verizon Small Business Webinar Series with special guest Lori Greinger. You may know her as the warm-blooded shark from the Emmy-winning ABC series, Shark Tank. She's also an inventor with 120 patents and the author of the bestselling book Invent It, Sell It, Bank It! Her passion is...

4 Tips to Implement Multicultural Marketing Like a Pro

If you want to grow your sales, you cannot ignore multicultural marketing. Why? African Americans are 14% of the U.S. population and spend $1.2 trillion annually. What's more, Asian Americans have the biggest gain in buying power. Multicultural audiences are growing in the United States. Consequently, the need for multicultural marketing is stepped up. However, you...

building a community BluMann

Build a Community and the Sales Will Follow: Insights on Product Development

Have you ever turned to YouTube.com to learn a new skill or how to level-up your appearance? You're not alone. Many people turn to this major video publisher to learn better techniques for everyday use. Joseph Andrew, co-founder of BluMaan.com, knew that there were men looking for better hair care products for their needs....

2 Dominant Small Business Trends for 2020

Two dominant small business trends for 2020 that Mailchimp sees, according to John Foreman. Mailchimp’s chief product officer tells Ramon Ray that COVID-19 has transformed the business landscape this year. More importantly, that fact means the trends show how small business leaders are finding success amid the pandemic. John has been at Mailchimp for a while....

Why a good-better-best pricing strategy could be for your small business

A recent Peloton product launch reminded me about good-better-best pricing strategy, and why the strategy could be for your small business. For those who do not know, Peloton makes exercise equipment. They became famous for their stationary bike, and the experience that goes along with using it. You see, the company also makes the media...

business growth with Janie Burkett

Parenting and Business Growth During COVID-19: Here’s How They Did It

If you’re a new business owner during COVID-19, then you know your original business strategy has had to change. Janie Burkett is one of those business owners. Her business, TheBiscuit Bar, had to go through new phases of growth during the pandemic. And she even had a new baby to take care of as...

Marketing tips for small business

Essential Marketing Tips for COVID-19

Businesses of all sizes have had to shift their marketing efforts because of COVID-19. Small businesses in particular have had an especially hard time due to limited resources. We were lucky enough to sit down with a small business marketing expert, and hear her advice first-hand. So if you've been wondering what marketing tips...

Business Storytelling

3 Areas Business Storytelling Can Level Up Your Game

Robert Kennedy III is all about business storytelling. He thinks all business owners should be, too. He tells Ramon Ray why. In a conversation with Ramon, Robert says that business storytelling should be at the heart of the identity of a business. He also explains how it can improve three key areas that drive a...