How to Get Right Videos in front of the Right People

Trena Little is a YouTube Strategist whose mission is helping you create the right videos and getting them in front of the right people who are going to hire you. She says just throwing any video up isn’t going to get you a good return on investment. Trena’s been tackling YouTube strategy for a...

5 Ways to Improve Communication with Customers

If providing excellent communication isn’t always at the forefront of your mind, as a small business owner, it should be. Strong customer communication builds strong relationships. It’s a crucial key to success for every business. Take a look at these five strategies you can implement to improve your communication with customers today. 1. Make communication a...

YouTube Celebrity Millionaire Hoy

YouTube Celebrity Millionaire Hoy Shares Advice on Video and Side Hustle

One fateful day, in a rough neighborhood in Chicago, YouTube Celebrity Millionaire Hoy had a light bulb moment. He was a fitness trainer by trade but had given up his paid clients to offer free boot camps instead, driven by the idea that some of the people who needed him the most couldn’t afford...

Josh Koppel Talks About Bringing Old Media to Life With Ingage

Josh Koppel Talks About Bringing Old Media to Life With Ingage

For large multinational companies and enterprises, issues in creating high-quality content and interactive media are rare. But for the small business entrepreneur, it’s a different story. I spoke recently with Josh Koppel, the founder of Scrollmotion, about this very disconnect between small and large business capabilities and how his company’s iPad app is trying to...

5 Ways To Make Great Videos: Lessons from 5 Popular Video Campaigns

5 Ways To Make Great Videos: Lessons from 5 Popular Video Campaigns

This article is published in partnership with YourSizzleVideo. YourSizzleVideo turns your blog posts into videos. Engaging content increases sales and brand awareness. Let YourSizzleVideo increase traffic and engagement for your blog posts. We all know that video is one of the top mediums used by marketers and advertisers to reach their target audience. Video has the...

YourSizzleVideo Brings Affordable Video Marketing to Small Business Owners

YourSizzleVideo Brings Affordable Video Marketing to Small Business Owners

This article is published in partnership with YourSizzleVideo. YourSizzleVideo turns your blog posts into videos. Engaging content increases sales and brand awareness. Let YourSizzleVideo increase traffic and engagement for your blog posts. So you’re a small business owner. You have a website, and you’ve been developing some quality blog content to showcase your industry expertise....

Talking Video Production Basics with Industry Veteran Stu Sternbach

Talking Video Production Basics with Industry Veteran Stu Sternbach

I recently had a conversation with Stu Sternbach, President of Pangea Reps. His firm represents high-level video production companies, the folks who are creating some of your favorite TV commercials & branded content for tv, web, and corporations. Stu’s one of the most knowledgeable and personable people I know in the video industry. With...

7 Ways to Use Video as a business Growth Catalyst

7 Ways to Use Video as a Growth Catalyst

Video is all the rage right now. The question is: are you riding this wave to accelerate your business growth? Video allows you to create a connection with your audience fast. Moreover, it’s the best form of visual content, allowing you to pass on complex information quickly. Think about it: by 2020 video is expected to...

Online Videos More than “Just Commercials”

Online Videos: More than “Just Commercials”

They say a picture’s worth a thousand words, and culturally we are seeing a definite shift toward visual marketing, not just in the form of pictures and infographics but also video. It’s no secret online videos have a renaissance, from Vines to YouTube to shareable videos on Instagram and Facebook. If you aren’t using video...

3 Crucial Elements for Telling Your Story with Video

3 Crucial Elements for Telling Your Story with Video

Video was one of the most talked about marketing strategies in 2016. According to experts, it will continue to command attention in 2017 with trends such as Facebook Live video, and other video apps. Although some small businesses have been slow to embrace the use of video, it is the one marketing strategy you...