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Top Three Tips for SMB Retail Success

There is no denying that it has been a tough stretch for smaller retailers. Many were impacted directly by consumers turning to national brands during the height of the global pandemic. Now, there is evidence that SMB retailers are disproportionately affected by delays and shortages due to the much-publicized supply chain issues. Supply chain...

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3 Ways Your Small Business Ad Strategy is Impacted by Apple’s Privacy Update

By James Munnerlyn, President and Co-Founder of Blip Billboards. Apple is going full throttle with its privacy measures for users with its recent release of iOS 15. But what does this mean for SMBs? What does this mean for your business? Digital ads (particularly on social media platforms owned by Facebook) are now more expensive...

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Digital Marketing: Can AI Give Your Business the Breathing Space It Needs?

By Wynn Corliss, Chief Operating Officer at Metigy. Around the US, businesses are turning to digital marketing to connect with their increasingly digital audiences. Providing intimate access to customers, digital marketing, utilizing social media, offers a cost-effective way for brands to connect with consumers. With the rise of data-led marketing and artificial intelligence (AI) within digital...

small business marketing

3 Marketing Tips for Small Business Owners to Succeed

By Megan Wintersteen, Vice President of Marketing at Zenreach It’s no secret that the COVID-19 pandemic took a heavy toll on small businesses (SMBs) throughout 2020. Moving through 2021, however, we’ve seen increasing signs of optimism. Consumer foot traffic to restaurants and retailers has increased more than 52% since January. Vaccination rates are also climbing....

Get Different Book

Book Review: Get Different – How to Improve Your Marketing

Small business author Mike Michalowicz believes steadfastly in the entrepreneurial dream. Even as we all head further into the global and local economic problems created by the coronavirus pandemic, Mike still believes you can succeed. Now is the time to trail ahead. And with over half a million readers of his books and four...

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How to Change Business Owners’ Love-Hate Relationship with Marketing

By Zev Asch, Marketing & Business Growth Consultant Business owners need not be their company’s marketing experts. You trust your CPA to guide you on finances and your lawyer to advise on legal matters – marketing should not be an exception. Your role as a business owner is to create a vision, set goals and...

News: Alibaba B2B Pulse Reports These Five Business Categories Saw High Year On Year Growth

If you’re wondering about what is ahead for your small business, you’re not alone. With the sudden outbreak of Coronavirus Delta variant and subsequently CDC updated guidelines on the need for wearing masks in public indoor places, many small business owners are feeling less confident about the economy. But a few industries are getting...

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