Vimeo CMO to Talk About Humanizing and Personalizing Your Brand at Smart Hustle Marketing Conference 2021

There is tough competition out there. Regardless of your business domain, you are going to face competitors that are tirelessly trying to outgrow you. If you want to grab the attention of your potential clients, you have to stand out from the crowd. And humanizing and personalizing your brand can help you do so. Don’t...

Customer experience

How To Know Your Value in ALL Situations

In my 7 years as a Marketing Consultant, I have observed that there is a distinct difference between Price and Value!   Price is how much something cost. Value, on the other hand, can be objective and subjective depending on the individual or circumstance, like the adjectives Good and Great! Let me explain. Value sometimes...

Are You The Ice Cream Man or Are You a 7-Eleven

Are You The Ice Cream Man or Are You a 7-Eleven

Much to the surprise of nobody who’s ever heard me try and pronounce the word “drawer,” I grew up on Long Island. It was a nice place to be a kid and while I confess that I don’t have a very clear recollection of the details, I have good reason to believe that I...

The Impact Boston Traffic Had on My Marketing Strategy

The Impact Boston Traffic Had on My Marketing Strategy

I moved to Boston in 1982. It's not a huge city, and the subway (or “T” as we like to call it) only has five lines. It did not take me long to get comfortable and find my way around. That all changed abruptly in 1986. In the spring of that year, I bought...