RECENT ARTICLES
You Don’t Need Facebook To Have a Successful Business. CrossFit’s Leaving Should You?
CrossFit is leaving Facebook, reports the Wall Street Journal. They're fed up with Facebook's censors - human or computer - stifling their groups and overall communication. I recently wrote here, that social media marketing is not enough. Billions of people are on Facebook, it's a great platform, use it. It's a powerful platform for advertising, use it. However,...
Neglect No More: Why Small Biz Needs Facebook Ads
Social media is no longer just an outlet to share updates about your day and connect with friends. In fact, social media is a major advertising venue for all sizes and types of businesses. Facebook, which is widely known amongst all age demographics and use to share both visual and text content, has created...
YouTube Advertising: Your Brand in Motion
YouTube—a great place to watch cute animal videos and get inside looks into all different types of tutorials. But you might have noticed more and more ads showing up before or during your videos. YouTube has become an advertising channel for businesses—marketers understand that they have your attention as you prepare to watch a...
Why Fun (and Tech) Is A Key To This Company’s Success – Elope Inc
Ever wonder how you can make your business more about fun and less about work? Join me as I talk with Sarah Netjek, Elope’s business analyst, and Elisa Rustenbach, their strategic analysis team lead, about how they brighten things up in the workplace, market with social media, and use tech to make more time...
Why Perfectly Posh Belives Customer Experience Is Everything. With An Assist from Tech
What comes to mind when you hear the name Perfectly Posh? If you said a pampering company, you’d be right! Join me as I talk with their COO, Jonée Woodard, about how Perfectly Posh is combining the power of experience with modern technology to create a self-love empire. What Does Perfectly Posh Do? “We allow men...
Social Media Marketing Is Not Enough. Here’s 4 Other Things You Must Do.
I was recently listening to the Social Media Examiner podcast where Mike Stelzner, founder of SME was talking about the launch of his annual report on the state of social media marketing. The nutshell, from what I can remember, is as follows: Facebook use and overall advertising is declining. Sure, it's still being used...
How to Tap Into Your Power Within
https://youtu.be/UJ-iE3uDH-k I am so overjoyed to have been able to sit down with Antonio Brown owner of men’s fashion brand LVL XIII. Our conversation was literally food for my soul, we discussed everything from walking in faith, making sure your actions align with the life you want to live and tapping into your POWER. With...
Personal Brand vs Business Brand – Ramon Demystifies This Most Asked Question
Personal Brand vs Corporate Brand - this is the ONE question I'm asked the most in my travels around the United States (and the world!). Almost every event I speak at people ask me this question. Here's the deal. We know that larger businesses have corporate brands. Coca-Cola, Starbucks, Microsoft! For the most part when...
How to Get Right Videos in front of the Right People
Trena Little is a YouTube Strategist whose mission is helping you create the right videos and getting them in front of the right people who are going to hire you. She says just throwing any video up isn’t going to get you a good return on investment. Trena’s been tackling YouTube strategy for a...
From Homeless to Million Dollar Deals with Amari Ruff
https://www.youtube.com/watch?v=Uc5P6nR6HHg Amari has one of those gentle, humble spirits that you can’t help but love to be around. I was truly inspired by the conversation we had and the life lessons that took him from being homeless to starting two million dollar businesses. We all have moments in life where we go through some level...
Humans and Robots – How Marketers Can Use Data for Better Success #HelloConference – Insights from Mark Schaefer and Christopher Penn
I attended the Hello Conference hosted by Brooke Sellas of BSquared Media, it was fantastic. The two keynote speakers spoke on TWO DIFFERENT topics, yet so similar. The warm, funny and friendly Mark Schaefer shared insights from his book "Marketing Rebellion". He shared the importance of marketers relying LESS on technology, speeds and feeds and instead...
The Business Case for Using Videos In Your Business
Creating videos for your business is easier than ever before. Even if the extent of your video recording experience is through your personal Instagram or Facebook, you already have the knowledge and tools needed to make quality, engaging content. The power of video extends beyond social media. It can completely transform your relationships with your...