RECENT ARTICLES
Accidental Entrepreneur. Fitness Instructor Launches Her First Business
Reluctant business owners are my favorite. They didn't wake up one day with a plan and take 6 months perfecting and planning things. Nope. Circumstances, often outside of their control caused them to decide to start a business. Michelle Spurlock, founder of Upside Aerial Arts and Fitness is one such business owner, where she teaches...
How You Can Sell & Earn More as a Celebrity CEO
Celebrity CEO is a phrase used by Ramon Ray to discuss an ideal — the CEO we all want to be. But what is a Celebrity CEO exactly? Well, it’s definitely achievable, so don’t fret. Being a Celebrity CEO doesn’t mean you need to walk the red carpet or have MTV film an episode...
Shopify Email: Email Marketing Designed for E-commerce
Shopify users rejoice! Email marketing just got a whole lot easier on the widely used, and increasingly popular, e-commerce platform. The e-commerce powerhouse just released Shopify Email, an email marketing tool designed to help you build meaningful relationships with your customers in an increasingly crowded commerce landscape. Last year, in an effort to make digital...
I Don’t Like How I Look. How Can I Use Video in my Business?
A question I'm often asked is, "how can I use video in my business if I don't like how I look". At today's Small Business Administration (SBA) New York City Social Media Workshop, which Ramon Ray keynoted, he was asked this question by an attendee. He was sharing on the importance of video and how it...
3 Ways to Use your Smartphone as a Marketing Tool
As an entrepreneur, you have a million things on your mind at all times, and marketing doesn’t always top your list of priorities. That’s okay. The good news is that keeping your marketing efforts afloat can happen while you’re on the go, on your mobile device. Here are three ways to leverage your smartphone...
New WhatsApp Features Connects Biz Owners with Customers
WhatsApp has just rolled out a new feature that will help small businesses better connect with their customers on the app. Brands will now be able to utilize product catalogs in their WhatsApp Business listings. This will enable them to provide more images and information relating to the items and services that they offer. WhatsApp...
Mailchimp Exec Shares Her 5 Best Secrets for Marketing Success
Mailchimp is one of the leading brands enabling businesses to get more customers and keep the ones they have. Mailchimp is best known as an email marketing company, but it now does so much more, including websites, marketing automation, CRM, advertising and more. Darcy Kurtz, VP of Product Marketing at Mailchimp shared with Ramon Ray...
Mastercard Small Business Summit Celebrates Women Business Owners
Ramon Ray caught up with Cheryl Guerin, Mastercard's Executive Vice President of Integrated Marketing and Communications for North America at Mastercard’s Small Business Summit in partnership with Create and Cultivate in New York City. The summit was held in celebration of National Women’s Small Business Month and Cheryl was there as part of Mastercard’s...
Taylor Harrington Takes Us on Seth Godin’s Social Media Journey
Seth Godin has one of the biggest email newsletters in the world. However, Seth Godin doesn’t have much of a social media presence. What social networking activity he does has seemed to be mostly automated, reposting directly from his blog, and there wasn’t much custom content for social media platforms. Until one day, there...
Hiver and the Evolution of Email
Ramon Ray caught up with Niraj Ranjan Rout, the co-founder, and CEO of Hiver, a company dedicated to making email better for business. Niraj started out as an electrical engineer and worked as a programmer writing code for 6-7 years. “That’s when the startup bug basically bit me,” he laughed. He started his first business...
Is PowerPoint Dead? Canva Presentaions Thinks So.
For years many of us have created our "Power Points" using Microsoft PowerPoint. Increasingly more and more companies are enabling people to create digital slides without Power Point. These new slides are often easier to use than than Power Point and often look better. Canva recently launched a new presentation experience which enables you to use Canva...
8 Steps to Building a Plan for Your First Customer Event
If you are working on your first event for your customers, you need a plan. That’s true for any kind of event, from a festival to a fundraiser to a funhouse. Writing an event plan might sound like a major project, and it kind of is. That’s because it’s the best way to prove your...