Shopify Email: Email Marketing Designed for E-commerceKatherine Mines
Shopify users rejoice! Email marketing just got a whole lot easier on the widely used, and increasingly popular, e-commerce platform. The e-commerce powerhouse just released Shopify Email, an email marketing tool designed to help you build meaningful relationships with your customers in an increasingly crowded commerce landscape.
Last year, in an effort to make digital marketing easier, Shopify consolidated the tools you need in one place with Shopify Marketing, so that you no longer have to be a marketing expert to run campaigns and build your business. Now, Shopify Email is available to select merchants and will be rolling out to a wider audience early next year.
With Shopify Email, you can create, run and track email marketing campaigns natively inside Shopify Marketing. Using highly customizable email templates and existing brand assets and product content from your store, it’s so easy to create your next marketing campaign.
Nice & Easy
Additionally, you can send emails using your domain name with virtually no setup required. Shopify Email includes the campaign analytics you need to measure success including email open and click-through rates, plus the number of products added to carts and purchased.
Built using the marketing app extensions launched in 2018, Shopify Email is one of many marketing apps available within Shopify. They’ve partnered with the largest advertising platforms so that you can now run ads on Facebook, Google, Microsoft, and Snapchat. By opening up our APIs, third-party marketing apps including Seguno, Omnisend and SMSBump have also integrated into Shopify so that you can easily run a variety of marketing campaigns.
Giving Small Business Owners a Leg Up
As Shopify continues to support entrepreneurs on their entrepreneurial journey, they want to provide you with a powerful back-office so that you can focus on building lasting relationships with your customers and growing your business, without any technical or marketing expertise.
For third-party app developers, they’re excited to extend marketing capabilities with more workflows and deeper customization features for our one million merchants around the world.
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