How to Leverage Social Media to Warm Up Cold Calls

How to Leverage Social Media to Warm Up Cold Calls

Cold calls are notoriously challenging sales tools, especially in today’s tech-driven, multitasking environment. Salespeople are constantly looking for ways to warm up those cold calls, especially since engaging with a contact beforehand gives them a 56% better chance of closing the sale. But how can you engage before you dial that number? How can you ensure...

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