RECENT ARTICLES
Mission First or Profit First – Mission Driven Clothing Retailer Thrives
Having a strong community is a powerful way to build your business. If your business is more than just "products", but a "community" it's much more powerful. Having a customer is nice, in fact, it's essential. AND having an energized community means you'll always have customers. In my book "Celebrity CEO", I write about the...
Selling to Women? Think Like a Woman and Succeed in Sales.
Sales is about listening to and understanding the client's needs. It's about helping them to understand you have the solution to what they need. You can solve their problem. Dr. Nadia Brown, founder of The Doyenne Agency, Inc., unpacked for the Smart Hustle community what we need to do to better excel at sales. Check out...
How To Leave Your Day Job – Side Hustle To Full Hustle
You’ve been doing double duty for a long while. Working your reliable day job has been paying the bills, and your evenings and weekends have been reserved for your true passion: running your own business. In some ways, you have been getting the best of both worlds: stability and security, coupled with some time...
Back Up Your Business. Hardware Options To Consider
Take a moment to think about all of the data your business currently has stored digitally. Customer account documents, databases, financial statements, years of tax documents, personnel records, presentations, inventory/sales, the list goes on and on. All of this data is important and worth saving. From a business perspective, this data likely keeps your company...
Three Low Cost Brand Tools Every Business Coach, Author and Speaker Should Have
Over the past few years, I've invested quite a lot of time in building my personal brand. There are three simple and low-cost tools that have helped me. In fact, I think every coach, author, speaker and consultant should invest in them. The Celebrity CEO, which I coined, "building a community of fans and nurturing...
Online Retailers Will Fail If They Don’t Know Their Numbers Says Bookkeep CEO
Every business owner needs to know their financial numbers. Especially retailers. Jason Richelson, co-founder and CEO of Bookkeep says that not knowing your numbers can be one of the detriments to an online retailer. Sure it's great that you're selling items and making a "gross profit". However, what about the taxes, platform fees and other "hidden" costs...
Detroit Entrepreneur Survived BAD SEO and Now Russia’s War on Ukraine
Vladimir Gendelman is an entrepreneur who immigrated from Ukraine in 1989, with just a few hundred dollars between him and his two parents. His knack for computers gave him a start in founding a computer business. He then started and successfully grew a 16 person company making folders for businesses, Company Folders. Today, the...
New Bank Built To Serve Small Businesses – Truly Financial
Recently, I opened up a new bank account. It was a different experience than with a traditional bank. This new business banking service, a partner of SmartHustle.com is Truly Financial. For a growing business, we have several financial challenges. How do we pay our team and manage their expenses? Especially those team members who...
Tough Times Persist For Small Biz Says Facebook Global SMB Survey
Facebook's Global State of Small Business Report presents a relatively gloomful picture of small business economics. The pandemic started in early 2020, continues to negatively affect the entire globe. I believe civil unrest in Europe is also causing global economic concerns. We'll first unpack some of the highlights inside the study, then we'll offer solutions...
Paid Advertising vs Organic Growth. What You Need To Know.
Growing your social influence is important. Two metrics matter, the overall engagement of your audience, first and foremost. And secondly, the size and quantity. You can grow this influence by organic content or use paid advertising - or a combination of both. Of course beyond "just posting" content you need to lead your community further...
What Is the Metaverse and Is It Safe To Ignore the Hype?
The evolution of technology continues to march forward. This evolution, for the most part, is providing new and better tools for the improvement of communication. One of the technologies, receiving a lot of attention is the metaverse. This "term" often goes hand in hand with crpyto, blockahin and NFTs. Last week I was at Social...
What Makes Social Media Posts Captivating? 5 Key Things.
According to research, over 3.6 billion people use social media worldwide, a number projected to increase to almost 4.41 billion in 2025. With such a massive presence of people on social media channels, businesses can’t afford to miss the huge opportunity of reaching wider audiences through social media marketing. It doesn’t matter whether you...