RECENT ARTICLES
How To Hire Your First Virtual Assistant
Are you running in circles trying to field phone calls, read emails, send your texts in time, and record videos for your podcast all while answering the call of a crying toddler hitting the moon because their applesauce isn’t the right color? It’s time for a virtual assistant! Whether you have kids or not, adding...
She Went From Sports Marketing to Launching Postal Petals
Talia Boone, founder of Postal Petals, is on a mission to help people relax and enjoy life, all through the use of "do it yourself" flower arrangements. In this podcast learn about her journey from sports marketing to entrepreneurship. Learn about the power of testing and figuring things out. We also find out how...
Learning from Lululemon – When Should You Expand Your Offerings?
The WSJ reports that Lululemon, the activewear clothier for women's yoga apparel is expanding beyond its roots. There's a lesson in this for business owners. Often times we're advised to go niche and that is GOOD advice. However, as you grow and you gain expertise in one market, it's ok to TEST and CONSIDER extending that...
CNN+ Shut Down After Only 30 Days. Don’t Fear Failure.
About a month ago CNN+ was launched as a special, streaming service to host special CNN content and more. Staff were hired, lots of money was spent. Then it was all shut down. What can we learn about this for our businesses? It was shut down as there was a disagreement between what the new...
73 Year Old Family Business. How She’s Leading It In Modern Times.
When Alison Gutterman’s grandfather first launched his company back in the 1940s, he had no idea that decades later, his granddaughter would be leading the family business through a global pandemic. Back then, Manny Gutterman & Associates, Inc., was a national sales representative organization selling a variety of proprietary products to chain drug, variety, hardware,...
How to Get Your Next Publicity Opportunity
The media can be an incredibly useful resource for your business — providing opportunities to gain exposure, get in front of your target audience, drive traffic to your website, and connect with potential customers. Yet taking advantage of publicity opportunities often seems more easily said than done when you’re first starting a business. True, getting...
New Book – ChangeMasters: How To Actually Make the Changes You Already Know You Need To Make
Barry Moltz new book, ChangeMasters: How To Actually Make the Changes You Already Know You Need To Make, is a must-read to prompt you to take action. We know we need to take action. We know we need to change but we often don't. We don't take action. Based on original research and over twenty years of working...
Modern Accountants Are Small Biz Partners Not Adversaries Says Xero Exec
Accountants have been those geeks that so many of us small business owners never want to talk to. We want to leave them in the "backroom" and we often have no clue what they're saying. I'm kind of teasing. There are many financial professionals in my life who I appreciate. These include Tricia Taitt...
Small Business Customer Service – Best Lessons and Practices
High-level customer service keeps customers coming back. Repeat clients will make your business thrive and grow. In addition, well-established small and medium-sized companies retain and attract new buyers, expand the sales funnel, and increase conversions. In other words, there is a positive correlation between SMB customer service and business success. Small Business Customer Support from...
Preparing to Scale – Technology Key to Growth for Small Businesses
Entrepreneurs are passionate about the growth of their companies. They wear many hats as they scale their business, from CEO and CIO to finance manager. Many in their early start-up days personally handle a huge variety of time-consuming tasks, including approving expense reports and manually issuing checks. Preparing to Scale Between the third and fifth year...
5 Common Finance Mistakes Early Stage Startups Make
If you’re getting a new company up and running, your time and energy are often focused on market assessment, fine-tuning your product or service, acquiring funding, and finding the right team to execute all of your topline goals. Founders and early team members are often just focused on starting somewhere, and we get it....
Survey – How Minority-Owned Businesses Can Pave Their Own Path
Now in its second (or third or fourth) leg, the global pandemic – which could soon be called an endemic – made its mark by creating obstacles for everyone. Every business, big and small, experienced its fair share of challenges. Yet, in the height of the pandemic, minority-owned small businesses experienced another level of hardships. Through it...