RECENT ARTICLES
7 Lessons for Every Entrepreneur and Advice from Those Who Came Before Us
7 Lessons for Every Entrepreneur and Advice from Those Who Came Before Us The path of entrepreneurship is one that can be riddled with many successes, many failures, many moments of self-doubt and many moments of personal satisfaction. It’s a roller-coaster that only the brave will typically buy a ticket for, but that also provides...
Learn How to Market from Your Smartphone: What You Need to Know about Google’s Latest Marketing Tool
Learn How to Market from Your Smartphone What You Need to Know about Google’s Latest Marketing Tool - Primer Most small businesses see Google as an integral part of any marketing campaign. Since the company holds almost 68 percent of the search engine marketing share, the power of the social media platform is impossible to...
The Sharing Economy, Wearable Technology and the Return of Customer Service
Smart Trends: The Sharing Economy, Wearable Technology and the Return of Customer Service Smart Hustlers get ahead by taking advantage of every opportunity, whether it’s a hot market trend, a new innovation, a program or person offering assistance, or a helpful website, book or app that makes us smarter. In every issue of Smart Hustle, we’re going...
Survey Reveals Small Businesses Optimistic About 2015
Survey Reveals Small Businesses Optimistic About 2015 A new survey conducted by Xero, a Global leader in one accounting software, shows that small businesses are quite optimistic about 2015 based on the growth they found in 2014. According to the survey of 304 US based small businesses, 81 percent experienced revenue growth this year and nearly...
Rustic Crust: The Little Company That Could… and DID!
A fire burned Brad Sterl’s pizza-crust manufacturing plant to the ground, but couldn’t destroy this entrepreneur’s can-do spirit. It was March 2014, and Brad Sterl was enjoying a relaxing dinner with his wife after a long day at the Natural Products Expo West trade show in Anaheim, CA. Suddenly, Sterl found himself facing every entrepreneur’s...
Entrepreneurs Do Well By Doing Good
Ask successful entrepreneurs what made them decide to start a new business and you’ll hear everything from “I saw an opportunity in the marketplace” to “I was tired of making money for someone else.” Ask an entrepreneur whose business has a socially conscious mission, and you’ll get a different type of answer. Entrepreneurs starting businesses...
Is Your Small Business Ready for EMV Compliance?
Is Your Small Business Ready for EMV Compliance? The credit card processing industry is currently undergoing a gradual shift. While credit cards have traditionally been processed using a magnetic stripe, a new technology will soon have retailers using a smart chip. This type of transaction is more secure and can store more information than magnetic...
7 Tips for Socially Responsible Marketing
7 Tips for Socially Responsible Marketing Smart hustlers know that no business owner is an island. By getting involved in your community, you’ll build a reputation as a caring business owner and keep your company top-of-mind when customers seek to buy what you sell. Here are 7 tips for integrating social responsibility into your marketing...
Meeting Management, Teens and Social Media, John Sculley’s New Book
Smart Trends: Meeting Management, Teens and Social Media, John Sculley's New Book Smart Hustlers get ahead by taking advantage of every opportunity, whether it’s a hot market trend, a new innovation, a program or person offering assistance, or a helpful website, book or app that makes us smarter. In every issue of Smart Hustle, we’re going...
Is Content Really King When It Comes to Social Media?
Is Content Really King When It Comes to Social Media? Our expert this issue is Bryan Kramer, a Social Business Strategist and CEO of PureMatter, where he’s led his agency to consistent growth over the last 10 years, ranking as one of Silicon Valley’s fastest-growing private companies by the Silicon Valley Business Journal. Community Q: Everyone says when it...
App-etite for Success: How Two College Pals Built a Successful App Company with No Experience
App-etite for Success College pals Joshua Tucker and Keith Shields didn't know how to build apps, but that didn't stop them from creating a successful app company. How do you get named the “Coolest College Startup of 2014” by Inc. Magazine? For Joshua Tucker and Keith Shields, cofounders of app creation company Applits, it’s all about...
4 Entrepreneurs Who Braved Stepping Into Uncharted Territory
4 Entrepreneurs Who Braved Stepping Into Uncharted Territory For those with a true entrepreneurial spirit and mindset, barriers are something to leap over, not stop you dead in your tracks. That applies even to those for whom the barrier is creating a business in and industry and market for which they have no experience or knowledge....