Hiring is one of the most important parts of setting up a business and, simultaneously, the source of the biggest mistakes. Recruitment is quite a demanding task to complete, but with the recent boosts in technology, it has become easier and more efficient. Mistakes, however, still occur and the best way to avoid these...
Calling all entrepreneurs and small business owners! On October 20, 2016, all roads should lead to the 11th Annual Smart Hustle Small Business Conference in midtown Manhattan. We are excited to announce that Peter Shankman, the founder of HARO, will be one of our key speakers. Business Tips from Entrepreneur Peter Shankman Media outlets everywhere will forever...
How can you make sure that what your customer sees in-store makes them more likely to buy, rather than less? All five senses can have an effect on the manner in which we shop. Classical music, for example, leads shoppers to make more expensive purchases. The most important sense, however, is sight. Your customers utilize sight more...
Video marketing is a topic right now that many businesses and individuals seemed to be focused on. Unfortunately far too many are suggesting that doing a video for video's sake, or trying to leverage “viral videos” as a magic bullet, can grow their business. When I have conversations with people about video marketing, I’m brutally honest:...
Too often, small business owners consider customer service to be a necessary but expensive part of their organization. Using the strategies in this post, convert your customer service team into a revenue-generating profit center. The typical structure in a small business’s sales process might look something like this: Pre-Sale: Sales team runs the show. Sales representatives...
More than one million views, 19 thousand shares, and two thousand comments – and still rising. These are the stats for ‘viral video of the year’, featuring a 9-month-old Tabby-Bengal Mix cat. Alongside it are Game of Thrones content, more cat videos, and people chilling despite spotting a huge alligator. Pretty impressive numbers, considering it’s not easy...
Despite the rise of e-commerce and on-demand delivery services, research has shown that 90 percent of consumer purchases are made in-store. That’s great news for local small businesses, but only for those with a strong online presence. Consumers use the Internet and search engines to find out what is available close to them, and for...
With all the specialized social media management tools available for businesses today, it can be easy to forget one of the earliest on the market, Google Analytics. Perhaps you already use Google Analytics to monitor your website visitors, but did you know that you can also use Google Analytics for social media management? The rich...
If you are an entrepreneur, you know that it can be challenging. And sometimes it can make you feel alone. But there is no reason to feel that way. Whether you already know or not, there are plenty of programs out there that can assist you on your journey, including online coaching groups. The best...
One of the best ways to increase cash flow is to not set aside any money for your tax payments. And one of the best ways to not have cash flow is to miss your tax deadlines and get slapped with back taxes and penalties. Taxes and cash flow collide for the same reason that short-term and long-term...
