[content field="callout1" format="true" class="calloutwide"]There are an enormous amount of tasks that can be completed using social media. From ordering a pizza to putting together a nationwide protest. The opportunities are endless. Somewhere between these vastly different activities lies the world of online business marketing. Since it was created, social media has always had ties in...
[content field="callout1" format="true" class="calloutwide"]"Work on your business, not in your business" is one of most common bits of advice most small business owners hear. But what might that entail? Another thing small business owners are advised to do is to surround themselves with a trusted team. People that they can count on, bounce an...
[content field="callout1" format="true" class="calloutwide"] It’s becoming harder for small businesses to ignore video in their marketing strategy. A recent Animoto study found nearly two thirds of consumers believe companies that use video know how to reach their customers, and one in four consumers actually lose interest in a brand if it isn’t using video. DIY tools,...
[content field="callout1" format="true" class="calloutwide"] In light of the rapid rise in data breaches devastating companies big and small, security is increasingly one of a CEO’s top priorities. All of the recent corporate data breaches have involved on-premise legacy systems, indicating that on-premise security just isn’t adequate anymore. And increasingly, it’s beside the point: 80 percent...
[content field="callout1" format="true" class="calloutwide"]This is the year: You’ve decided that 2015 will be a breakout year for your small business. Your local economy looks good, and interest in your products or services is rising. You know that you’re going to need some additional financing to make it happen. What you might not know is...
[content field="callout1" format="true" class="calloutwide"]Multilingual websites were once something that only large corporations could invest in. As web technology becomes more accessible, and affordable, to smaller businesses and ecommerce stores the opportunities are now wide open for them to take advantage. With websites being the first port of call for many, all over the world...
[content field="callout1" format="true" class="calloutwide"]Security is on everyone's mind these days, especially with so many high-profile hacks happening to companies such as Sony, Microsoft, JPMorgan, Target and more. In 2014, more than 145 million email addresses, physical addresses and login credentials were absconded during an attack on eBay. The prospect that your business could one day...
[content field="callout1" format="true" class="calloutwide"]A big part of a successful marketing hustle is to know where your audience is. It doesn’t do you any good if a big part of your strategy is blindly flyering parking lots. Instead of wasting not only paper, but your valuable time, you need to figure out where your customers...
