An e-commerce store offers you the chance to make huge profits due to lower overhead costs. However, there are no guarantees that you will make money, and even when you do, your profits margins may not be as high as you want them to be. Mistakes can happen. And those mistakes could cost you...
If you don’t know what a FICO Liquid Credit Score is, you aren’t alone. Of all the measurements out there for business and personal creditworthiness, this one may be the most unfamiliar to business owners. But even though this number is not new, it has been gaining traction among lenders ever since the SBA...
Being alone on an uninhabited island turns life into a race for survival. Similarly, you don't want to be a business owner alone at arm's length – or oceans apart – from other like-minded entrepreneurs. As small businesses increase throughout the world, entrepreneur organizations are available to help you on your journey. However, deciding which...
With so many people betting on a crash in the venture capital and tech sectors, the billion-dollar question is how to make sure your startup avoids the oncoming tsunami collapsing on the shores of Silicon Valley. The simplest answer is to make sure that you have traction. The longer answer is that if you...
The cost of providing superior customer service is high, but the cost of not providing excellent service is a loss that no amount of price cutting or product innovation can substitute. It’s a given that customers are the most important asset any business can have, so it’s understandable that owners and managers sometimes shy...
As a mom who also has a full-time job running your own business, you likely have more things to do than the time to do them. You might feel as if you can barely handle being a mom and running your business. Because time management can be a challenge, you can use these strategies...
Small businesses face several challenges, including trying to break even, establishing customer loyalty, branding, and marketing. There are small business mistakes made in these areas, but they can easily be overcome with the right skill set and objectives. Legal mistakes, on the other hand, go unnoticed but later come back to hurt the business. Most...
If you haven’t yet heard about Apple Inc. newest flagship store located at Union Square in downtown San Francisco, you are going to want to check this out. Why? Because they are revolutionizing the way retailers, and all businesses, need to think about design. The new Apple location features 42-foot sliding doors of glass, a...
Marketing isn’t just creating a small brochure or placing an ad on Craigslist. It’s creating (and sticking to) a dedicated strategy to increase your sales. To continue growing you need new customers, but to gain new customers you need to invest in marketing. Many small companies don’t invest enough in marketing, which leads to slow...
Picture this: You’re sitting around a table with your team. Someone asks one question, then another. Another person makes a suggestion about a product, then a new marketing strategy, and somehow, 30 minutes later you’re all talking about something entirely unrelated. If you’ve ever worked on a team, you know that there is a delicate...
