The leading French novelist, Milan Kundera, said, Business has only two functions- marketing and innovation. For any organization, marketing falls in the spectrum of primary business activities. It is an undeniable fact that while sales drive revenue, marketing gravitates people towards a brand and inspires purchasing decisions. Having said that, marketing is the most powerful catalyst to...
Online privacy is hard to come by these days, with companies using every opportunity possible to gather and use your private data. It is no surprise that customers are more concerned and cautious about their online privacy than ever before. If you run an online business, you need to create a customer data privacy policy....
Small-and medium-sized businesses (SMBs) account for 99.9% of all U.S. businesses and nearly half of the private U.S. workforce. However, SMBs are still reeling from the impacts of the pandemic and are having to balance employee retention with benefits offerings to attract and retain talent. A recent PwC survey revealed a staggering 88% of companies...
There’s a misconception that the most successful business leaders are born with their leadership credentials imprinted in their DNA. Surely because they are more successful than their peers, it stands to reason they’re extremely sharp or even smarter than their non-CEO cohorts. But in truth, what sets successful business leaders apart is their innate curiosity and...
Communication is critical to the success of any company. So you should implement a small business phone system that can expedite procedures and improve communication between consumers and agents. What's more, good communication builds a business culture that both employees and customers appreciate. As part of your communications solution, we will discuss how to set...
Franchises can be an excellent way to maximize business growth while minimizing the overhead costs involved with opening additional locations. You are basically leasing rights to your model, brand, and business strategy to another entrepreneur in a franchised business. The franchisee receives a proven business model and ongoing support to ensure success in their business...
2021 was the year of booming small businesses. As of September, more than 4 million people filed applications to start a new business, compared to 3 million the previous year. But not everyone has been able to start the business of their dreams, and some are finding their new business expenses going elsewhere each month. Student...
Want to know what it takes to start a women-owned business? I have the answer: it takes a lot of work, a lot of passion, and a lot of grit. I started my own side hustle business while on maternity leave with my second baby. I was so naive when I started – I...
When you're starting a business, it's very common to jump online and do some research. There's a lot of advice out there about how to start a business, much of it written by people who have money and are well established already. In an ideal world, when you start a business, you're well-funded. That's just...
It's no surprise that remote work will persist way into the future, especially with most professions being able to collaborate and achieve office levels of productivity virtually. For example, a recent remote work survey by the PWC revealed that business executives expected a massive 55% of their employees to work from home at least one...
