small business ad strategy

3 Ways Your Small Business Ad Strategy is Impacted by Apple’s Privacy Update

By James Munnerlyn, President and Co-Founder of Blip Billboards. Apple is going full throttle with its privacy measures for users with its recent release of iOS 15. But what does this mean for SMBs? What does this mean for your business? Digital ads (particularly on social media platforms owned by Facebook) are now more expensive...

fix a broken brand

How to Fix a Broken Brand: Especially if All of Your Pivoting Still Hasn’t Worked Yet

By Rikki Roehrich, seasoned content creator for various small business brands. It’s no surprise that small businesses went through a lot last year. They have given the impact of public health and safety concerns on the economy. While small businesses were told that the key to survival was to PIVOT, they still haven’t been able...

5 Investments You Need to Make to Boost Your Business Growth

Every eCommerce company wants to boost business growth with the right investment. With the massive expansion in 2020 and sales increases predicted for 2021 as well, now seems like the perfect time to get things right and make your site more appealing. Whether your brand is pivoting in hopes of surviving customer shifts or...

3 Tips For Getting Quality Feedback on Your Graphic Design and Artwork

By Dave Batchelor, one of the creators of Helpfull. Feedback is a crucial component of growth. This is true for writers, developers, businesses, politicians - and it is true for artists as well. While getting critique on your work is necessary for your growth as an artist, it is oftentimes difficult to accept feedback; even...

Agent checking car damage to assess commercial auto insurance cost

5 Tips for Minimizing Your Commercial Auto Insurance Cost in Light of COVID-19

Commercial auto insurance is important for nearly every business that owns vehicles and is mandatory in most states. Any time an employee is on the road in a company vehicle, there is a risk of being involved in an accident. And that risk may be elevated today during the pandemic, with drivers being a...

how ai supports digital marketing

Digital Marketing: Can AI Give Your Business the Breathing Space It Needs?

By Wynn Corliss, Chief Operating Officer at Metigy. Around the US, businesses are turning to digital marketing to connect with their increasingly digital audiences. Providing intimate access to customers, digital marketing, utilizing social media, offers a cost-effective way for brands to connect with consumers. With the rise of data-led marketing and artificial intelligence (AI) within digital...

These 4 Branding Mistakes Can Sink Your Business (And How to Avoid Them)

By Shayne Tilley, Head of Marketing at 99designs by Vistaprint. A brand is a multi-faceted thing - and every business has one, whether you like it or not. It includes everything from the look and feel of your business to how your customers feel about you. Done well, your branding can help you stand out from...

manage stress

How Do Entrepreneurs Manage To Go Through The Stress

By Daglar Cizmeci, serial investor, founder and CEO with over 20 years of industry experience in emerging tech, aviation, logistics and finance. Stress is no stranger in the business world. The way entrepreneurs handle their stress is totally subjective based on its nature and cause. This is why, as an entrepreneur, it is important to...

self care when working from home

5 Ways to Practice Self-Care When Working From Home

By Chris Mut, CEO of nerdytec UG, an innovative lap desk producer. Eco-friendly, improving productivity, and reducing stress levels… Are we talking about holidays? Not quite. In fact, these are all benefits of the home office—if done the right way. Unfortunately, we often associate the home office with children interrupting video calls, late-night working hours, and...

small business marketing

3 Marketing Tips for Small Business Owners to Succeed in 2021

By Megan Wintersteen, Vice President of Marketing at Zenreach It’s no secret that the COVID-19 pandemic took a heavy toll on small businesses (SMBs) throughout 2020. Moving through 2021, however, we’ve seen increasing signs of optimism. Consumer foot traffic to restaurants and retailers has increased more than 52% since January. Vaccination rates are also climbing....

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