You see it everywhere. In the airport, on Amazon, in college bookstores, and carpet cleaning services, bundling is the open secret used to increase cash flow. The basic truth is – it works. What is Bundling Bundling is combing items that are often bought together at a perceived discount or convenience. The thought process behind it...
Some people believe that launching a business is stressful. Uncertainty exists no matter how well you plan your to-do list or schedule your time. However, there are two sides to a coin. Most businesses collapse due to financial factors such as the entrepreneur running out of cash, being incapable of paying workers, or not...
Do you dream about partnering your small business with a multi-million dollar brand? Exposure to industry giants can bring entrepreneurs new opportunities to create and sell to different markets. And with the right gumption, anything is possible. Today, 57% of companies use partnerships to further their brand. Not only is it beneficial for companies to...
We are living through a period of high inflation, at levels that haven’t been seen in decades. Small business owners are worried about inflation hurting their businesses; a recent survey of small business owners conducted by Wave found that 36% of small business owners are concerned about the impact of inflation on their businesses in...
For any business owner looking to amplify their exposure, make connections to a larger audience, and create meaningful conversation, podcasts are a great avenue to do so. A relatively new idea for getting a company’s name out there, podcasts require someone’s attention for longer than a thirty-second commercial could ever do. Luckily, they’re usually...
High-level customer service keeps customers coming back. Repeat clients will make your business thrive and grow. In addition, well-established small and medium-sized companies retain and attract new buyers, expand the sales funnel, and increase conversions. In other words, there is a positive correlation between SMB customer service and business success. Small Business Customer Support from...
Entrepreneurs are passionate about the growth of their companies. They wear many hats as they scale their business, from CEO and CIO to finance manager. Many in their early start-up days personally handle a huge variety of time-consuming tasks, including approving expense reports and manually issuing checks. Preparing to Scale Between the third and fifth year...
If you’re getting a new company up and running, your time and energy are often focused on market assessment, fine-tuning your product or service, acquiring funding, and finding the right team to execute all of your topline goals. Founders and early team members are often just focused on starting somewhere, and we get it....
Now in its second (or third or fourth) leg, the global pandemic – which could soon be called an endemic – made its mark by creating obstacles for everyone. Every business, big and small, experienced its fair share of challenges. Yet, in the height of the pandemic, minority-owned small businesses experienced another level of hardships. Through it...
Whether we like it or not, online businesses are slowly taking over. The pandemic has undoubtedly contributed to this trend to a great degree. More and more people decide to try their luck in one of the fastest-growing industries. That's why it is easier than ever before to start and manage an online business. Before...
