Tag - digital marketing

2 Dominant Small Business Trends for 2020

Two dominant small business trends for 2020 that Mailchimp sees, according to John Foreman. Mailchimp’s chief product officer tells Ramon Ray that COVID-19 has transformed the business landscape this year. More importantly, that fact means the trends show how small business leaders are finding success amid the pandemic. John has been at Mailchimp for a while....

strategies for business growth interview

6 Powerful Strategies for Business Growth [Bonus Tips for Startups]

In 2008, Tyler Jorgenson was not in any position to give out strategies for business growth, as he is now. In fact, he was quite literally in the opposite situation. As the world was dragged down by a crash in the real estate and financial sectors, Tyler owned a real estate company and a mortgage...

marketing automation tips

Digital Marketing and Marketing Automation Tips and Best Practices from Infusionsoft Guru Tyler Garns

Many small business owners I encounter tell me that digital marketing and marketing automation are two areas that completely evade them. Sure they are doing what they can, but for so many, marketing isn't their forte, and hiring a marketing expert is often times outside their budget. So, what's a small business owner to...

facebook advertising

3 Levels of Facebook Advertising to Set Your Business Up for Success

With over 2 billion monthly active users, Facebook has become a staple of marketing in the modern era. Pretty much every small business owner has a Facebook page (even if they don’t have a website!) and over the years many have counted on it to be the most cost-effective way to reach potential customers....

6 Awesome Steps to Design Like a Pro

6 Awesome Tips for Designing Like a Pro

Whether it's a website, an app, or a simple business card, a first-rate design is crucial for attracting and keeping customers. Some small business owners might feel as though they have too much on their plate to worry about the appearance of their website. They might reason that aesthetics isn’t their strong suit, or that hiring an...

Steve Rubel Shares The Future of Content Marketing Lessons from Big Companies

Steve Rubel Shares the Future of Content Marketing: Lessons from Big Companies

"Social media is not a channel...it's a way of life." I recently had the pleasure of speaking with Chief Content Strategist for Edelman Worldwide, Steve Rubel, on his thoughts about the evolution of digital marketing, social media, and content creation. The Internet pioneer had some interesting reflections on what big business is doing for their...

Business Owners, Meet Plonked A New Business Search Engine You Need to Know About

Meet Plonked: A New Business Search Engine You Need to Know About

Search engines like Google and Bing are great for finding general information about any topic under the sun. But could there be a better way to find specific information about businesses? A new company called Plonked says yes. On March 3, 2016, they officially launched their free search engine specifically for locating information about tech...

Joel Comm on How to Channel Your Digital Marketing Efforts for Success

Joel Comm on How to Channel Your Digital Marketing Efforts for Success W e live in an age where there is more opportunity than ever before, with instant access to an audience that is all around the world. However, leveraging this audience can be tricky, and many small business owners are unsure how...

The 3-Point Plan to Evaluate Your Web Presence and Fine-Tune Your Local Marketing Plan

The 3-Point Plan to Evaluate Your Web Presence and Fine-Tune Your Local Marketing Plan Its a well known fact that your next customer is going to come from a source you know very well - your existing customer. This is not a coincidence. You worked hard, created a successful business and made sure you provided...

Modes of Marketing – A Beginner’s Guide for Ambitious Businesses

Modes of Marketing – A Beginner’s Guide for Ambitious Businesses If you’ve got ambitions for establishing your enterprise in the marketplace, it won’t come as any surprise that marketing will be vital to your success. There are now more tools than ever before for promoting businesses – but this can make the whole process...