Tag - small business advertising

What Will be the Future of Small Business Advertising Post iOS 14’s App Tracking Transparency?

If you read newspapers daily or keep tabs on online news, you must have come across news articles about the Facebook-Apple feud over privacy. Well, both the tech giants have their arguments. And some people find Facebook’s narrative logical, while others believe Apple’s stand is right. However, small business owners are worried about the...

Social News Feed Reordering

What the Social News Feed Reordering Means for Your Small Business

Social news feeds are changing on many of the major social media sites, altering the way stories are displayed – and if they are even displayed at all. The Facebook and Twitter announcements came in February 2016 while the Instagram announcement was made in March 2016. Social news feed reordering has important implications for...

small business facebook advertising

The Secrets of Powerful Facebook Advertising for Small Business

The Secrets of Powerful Facebook Advertising for Small Business If you aren’t on Facebook, then your business will fail. This seems to be the modern philosophy of consumer growth. With more than one billion active users, Facebook holds millions of people who will potentially see your brand. Just by quickly scrolling down your newsfeed you can...

Google Adwords

The Reasons Google Adwords Needs to Be Your Channel of Choice

The Reasons Google Adwords Needs to Be Your Channel of Choice Google Adwords is probably the best thing for mankind after sliced bread, the wheel, and fire. According to Perry Marshall, world’s leading Adwords expert and the author of Ultimate Guide to PPC Advertising, “Getting into Adwords is really the school-of-hard-knocks”. You don’t dabble with it....