While attending the Dreamforce 2019 Conference in San Francisco, Ramon got to talk with Eric Bensley, VP of SMB Product Marketing at Salesforce. Since our main focus and interest is everything SMB, Eric was the perfect person to chat with about how Salesforce can utilized by small business owners. Marketing Advice for SMBs Jack of all...
Reluctant business owners are my favorite. They didn't wake up one day with a plan and take 6 months perfecting and planning things. Nope. Circumstances, often outside of their control caused them to decide to start a business. Michelle Spurlock, founder of Upside Aerial Arts and Fitness is one such business owner, where she teaches...
Connecting to customers now happens primarily on social media and online, through email and chats. Many times a customer issue can be solved in one of these formats, but sometimes, a good old fashioned phone call is needed. Do your employees know how to talk to customers on the phone? It wouldn’t be shocking...
To celebrate National Women’s Small Business Month, Mastercard continued its commitment to spotlighting women entrepreneurs by bringing together their Women’s Business Advisory Council for a retreat and kicking off the first ever Small Business Summit in partnership with Create & Cultivate in New York City. “Small Businesses are the heart of the nation. During a...
Picture this: your business is expanding and it’s time to hire your first round of employees. Congrats, that’s quite a milestone! All you need to do now is fill out the right business forms, draft role descriptions, create a job application, find great candidates, review resumes, have them fill out all the necessary paperwork,...
Seth Godin has one of the biggest email newsletters in the world. However, Seth Godin doesn’t have much of a social media presence. What social networking activity he does has seemed to be mostly automated, reposting directly from his blog, and there wasn’t much custom content for social media platforms. Until one day, there...
The Smart Hustle Growth Conference happened on October 25th in Times Square NYC. It was a full day of networking, inspirational speakers, and business learning. Waking the crowd up from their post-lunch drowsiness was Rachel Michaelov, Founder & CEO of Empire Tax Professionals. Rachel was easy to listen to from the moment she started...
In business, as in life, it’s only a matter of when – not if – disaster strikes. Every organization is at risk for some type of emergency, whether it be big or small. This includes natural disasters, such as hurricanes and fires, cyberattacks, theft, and more. And when it comes to recovering from a...
We take computer networking for granted. We logon and things just work - most of the time. However, if you're setting up a new office or need to upgrade your old wireless network, the hardware you rely on matters. Cisco has a new, built from the ground, networking suite, Meraki Go. According to Cisco, Meraki Go...
In today’s digitally-focused world, having a professional business website is non-negotiable. A good website is one of the best ways to get prospective and current customers to find you, contact you, and learn about your business. However, many small business owners don’t have the skills, knowledge, time, or resources in-house to design and maintain...
