Then and Now: Lisa Price on What’s Changed Throughout Her 20+ Years in Business

To celebrate National Women’s Small Business Month, Mastercard continued its commitment to spotlighting women entrepreneurs by bringing together their Women’s Business Advisory Council for a retreat and kicking off the first ever Small Business Summit in partnership with Create & Cultivate in New York City. 

“Small Businesses are the heart of the nation. During a month where our attention turns to them, we are continuing to drive a dialogue with women entrepreneurs from across the country to better understand their needs and challenges and ensure that we are advocating for them through action.” - Cheryl Guerin, EVP, Integrated Marketing and Communications, Mastercard

The event hosted 500 small business owners + influential founders, and attendees experienced live discussion panels that addressed their biggest challenges, received advice on how to ensure their small business thrives, participated in a mentor power hour, and shopped a female founded marketplace. Attendees at the summit got to access the all women-owned Small Business Marketplace featuring ten small business owners.

About Lisa Price, Founder of Carol’s Daughter

Lisa began selling her homemade recipes at local flea markets and festivals after seeing the reaction of her friends and family. Her first boutique opened in 1999, and by 2000, Carol’s Daughter changed the natural haircare world by being one of the first to sell beauty recipes directly to their customers. Carol’s Daughter joined the L’Oreal Family, and is now in over 30k retail stores across the country. 

Business: Then & Now

Ramon asked Lisa what she’s learned during her 20+ years in business. While that’s a pretty big question, Lisa answered it in a simple and authentic way. She said the thing that stays the same no matter is the relationship and conversation with the customer

With social media being a constant story business owners need to tell, it’s even more important to tell that story authentically. She reminded us how “back in the day” you could just create your products and focus on the business without having to be in front of people every day. You did what you loved without as much noise from the outside. But your social media followers feel like they have a relationship with you, and you need to let the passion you feel for your products and business show through in social media. 

About Mastercard

Mastercard is a technology company in the global payments industry. Their global payments processing network connects consumers, financial institutions, merchants, governments, and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities — such as shopping, traveling, running a business, and managing finances – easier, more secure, and more efficient for everyone. Mastercard continues its commitment to women small business owners and entrepreneurs, spotlighting them and their ideas that are delivering an impact in our communities and in society through the ‘Her Ideas Start Something Priceless’ platform.

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